KPS Marketplace
KPS Marketplace

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KPS Marketplace

Marketplace

How to become a successful marketplace – the KPS feasibility assessment

Marketplaces are increasingly being used to generate higher volumes of e-commerce sales. They offer operators unique strategic, competitive advantages, which is why many online traders are considering expanding their business to encompass a marketplace. But not all businesses are suited for this.

 

Does your business hold marketplace potential? Find out together with KPS, a leading e-commerce implementation partner. Choose from three analysis tools, and take the first, significant step toward securing marketplace success. 

By 2022, 64% of B2C e-commerce sales will be generated through digital marketplaces.
2022 Forrester Report

Benefits

Why you should consider becoming a marketplace

Many different providers offer their products and services on a marketplace. The role of the marketplace owner is to bring together the right suppliers and the right customers on its multi-vendor platform, thereby significantly boosting sales.

woman happily opening packages

Realising potential

Becoming a marketplace - one step, multiple advantages

As an omnichannel retailer are you looking to expand your product range? Do you want to optimise your costs and test new product groups and services? A marketplace can offer you an optimal environment and the opportunity of generating sales on a scale hitherto deemed impossible.

 

Consider the marketplace model if:

 

  • your old business model is a growth constraint
  • your product risk is on the rise but your margins are narrowing
  • your business lacks growth momentum
  • tapping into new markets and customers and developing new product lines is too risky
  • your resources for sourcing, shipping and category management are limited
  • you want to enhance customer experience and product-related services
flamingo in a package

Smart collaboration

What does a marketplace strategy mean for your current business model?

A marketplace business model will enable you to effortlessly expand your range of products and services and ramp up your sales potential, while letting integrated sellers reduce your cost burden and relieve you of many tasks:

 

  • Inventory costs (financial and physical)
  • Distribution costs and customer returns
  • Product liability
  • Costs for creating product content
  • Customer care costs
  • Keeping the price right
  • Category management costs, i.e. supplier negotiations

Services

Margins up and costs down with dropshipping

Integrate other traders into your marketplace via the dropshipping model. This will allow you to trade and earn money with goods that you do not have to keep in stock. Only when the customers have bought them in your shop do you order them from the wholesaler or manufacturer. The wholesalers or manufacturers then ship directly to the customer. Since the packaging bears your logo, the outside world will still perceive you as the sender. 

Dropshipping process graphic

Better positioned with dropshipping:

  • Easy to start and manage
  • No warehousing needed – reduces overheads
  • Locational flexibility
  • Business growth with less investment
  • Lower marketing costs
  • Availability of a wide range of products

Electronik Conrad: Mehr Auswahl, geringere Prozesskosten

Vor der Einführung seines Marktplatzes bot Conrad ein rund 800.000 Artikel umfassendes Sortiment. Fünf Jahre später sind es bereits über 7 Millionen Produktangebote von mehr als 650 Herstellern und Distributoren, die ihre Ware über den Conrad Marketplace vertreiben. Bei Conrad Electronic hat man sich deshalb für ein kuratiertes Marktplatzmodell entschieden und somit das Angebot ideal auf die Kundenbedürfnisse ausgerichtet.

Douglas: ein führender europäischer Premium-Beauty-Händler

Douglas, einer der führenden europäischen Premium-Beauty-Händler, verzeichnete seit dem Start seines Online-Marktplatzes ein exponentielles Wachstum. Das Angebot hat sich in 2 Jahren vervielfacht und umfasst heute über 100.000 Produkte. Mit seiner Plattformstrategie bewältigte Douglas die Coronavirus-Pandemie und steigerte dank Mirakl-Technologie die Anzahl seiner Produkte und Partner erheblich.

So gelingt Ihr Einstieg in ein Marktplatz-Geschäftsmodell

Hat Ihr Business das Zeug zum Marketplace? Eine Machbarkeitseinschätzung gibt Ihnen Klarheit. Wählen Sie aus unseren drei Analyse-Optionen und erhalten Sie verlässliche, individuelle Handlungsempfehlungen. Steigen Sie kostenlos ein und vertiefen Sie Ihre Analyse durch die Wahl weiterführender Bundles.

A marketplace operator is the owner of a digital platform on which its customers can buy products or services from other providers in addition to its own products or services.
Steve Leichsenring, Digital Transformation Marketplace I Associate Partner at KPS AG

Get started now!

Successfully launching your marketplace business model

Does your business have what it takes to become a marketplace? A feasibility assessment will give you clarity. Select from our three analysis options and receive reliable, customized recommendations for action. Test the waters free of charge and deepen your analysis by choosing additional bundles.

Marketplace Bundle 1

Bundle 1

KPS Marketplace Configurator (Free)

The free Marketplace Configurator shows you how suited your business is to a marketplace with a "Marketplace business model" readiness check. You will receive an individual analysis and the result with a feasibility assessment.

 

You can then decide whether you want to proceed with a more detailed analysis and/or get in touch with the KPS marketplace experts.

Marketplace Bundle 2

Bundle 2

Strategy Infusion Marketplace (Plus)

The one-day assessment includes the "Marketplace business model" readiness check, an evaluation of the customer experience, an analysis of the competition, of your business model and of your product/service range. You can make an informed decision on the next steps based on a personalized feasibility assessment and our business model recommendations.
KPS Marketplace Bundles
Marketplace Bundle 3

Bundle 3

Strategy *Premium Infusion Marketplace (Pro)

The two-day live assessment provides you with a bespoke, in-depth analysis of your company's marketplace readiness. KPS experts assess the customer experience and the brand value of your business. They also analyze the competition, along with the business model and product/service range. Their detailed feasibility assessment, customized strategic business model consulting, and our digital commerce strategy consulting will give you the drilldown on how to transform your business effectively into the marketplace model.
KPS Marketplace Bundles

best practices

Which marketplace solution should you choose?

Preferably solutions that have proven their worth, are quickly implementable, scalable and easy to integrate. Consequently, KPS draws on solutions such as Spryker, which offers companies successful transactional business models in e-commerce, and the fully configurable Mirakl platform. Thanks to pre-built connectors and flexible APIs, the platform slots into your existing environment easily and offers a seamless experience right from day one.

Conrad Logo

Electronik Conrad

Better choices, lower process costs

Before the launch of its marketplace, Conrad offered an extensive range of around 800,000 items. Fast forward five years: the Conrad Marketplace is already offering more than seven million products from more than 650 manufacturers and distributors who use it to sell their goods.

 

This was why Conrad Electronic opted for a curated marketplace model, thereby optimally aligning the offerings with customer requirements. 

Douglas Logo

Douglas

A leading European premium beauty retailer

Douglas, one of Europe's leading premium beauty retailers, has seen exponential growth since the launch of its online marketplace. The offering has multiplied many times over in the space of two years and now includes over 100,000 products.

 

Douglas’ platform enabled it to effectively overcome the impact of the COVID-19 pandemic, while significantly boosting the number of its products and partners thanks to Mirakl technology. 

Whitepaper Download

Becoming a marketplace

How to successfully participate in the marketplace boom in e-commerce

Marketplace Whitepaper Download Teaser

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Get in touch!

More Insights

Everything that is important and becomes important.

Becoming a marketplace

Marketplace Instant Insight

Marketplace patent solution: How can retailers benefit?

If implemented correctly, an online marketplace can offer customers more product choice and at lower prices, which only enhances their experience. Popular major retailers such as Amazon, Otto, Douglas or Claas all run their own online marketplace and are living proof of the success a well run marketplace can deliever. But a marketplace is not suitable for every retailer. 

Read more
Kundenbindung: Warum treue Kunden unverzichtbar sind

Customer Loyalty

Customer loyalty: Why loyal customers are indispensable

Loyalty programmes are about much more than a simple bonus card for retailers. It is about building a consistently positive emotional connection between customer and brand.

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Customer Experience

Excellent CX with Instant Personalisation

Everyone knows it: excellent customer experience is crucial for success. Nevertheless, many companies do not offer a consistent customer experience. They act selectively instead of networked - and fall behind the competition. Only holistic personalisation becomes a fast-acting success booster.

 

That's why we call it Instant Personalisation.

Read more

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