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How future-proof is your personalisation?
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Personalisation is a megatrend of the digital age. Sociologist Andreas Reckwitz speaks of the "society of singularities", meaning a culture of uniqueness in which individuality is increasingly lived out, demanded, supported, offered and rewarded.
Read our white paper to find out how you can use the trend of personalisation and strengthen your company's competitive position by addressing your customers individually. The whitepaper is available for download free of charge.
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