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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Common reasons why personalisation fails
By KPS on Apr 19, 2022 / Reading time: 3 min.
E-commerce personalisation helps build shopping experiences that increases sales, engagement, and loyalty from your customers, but it's not without its challenges. We look at the most common reasons personalisation can fail and how to remedy these issues.
What is True Personalisation?
By KPS on Apr 11, 2022 / Reading time: 3 min.
You need true personalisation that evokes what’s best about old-fashioned, in-person retail to succeed. For an example of the ideal business-customer relationship, let’s look no further than the local grocer.
The end of third-party cookies
By Philipp Krüger on Apr 6, 2022 / Reading time: 5 min
As part of its Instant Personalisation strategy, KPS has developed a four-step plan to successfully transition into the post-cookie era. The goal of the strategic reorientation is the implementation of a comprehensive personalisation strategy - networked, across all marketing channels.
How to avoid abandoned baskets
By KPS on Apr 5, 2022 / Reading time: 3 min.
The customer got to the site. They found the items they wanted and were happy with the price. They made a selection… and then quit. Someone called them for dinner. They were looking for a credit card and got distracted. They intended to go through with the purchase following their next payday but forgot.
Predictions for 2022
By Neill Smith on Apr 4, 2022 / Reading time: 5 min.
Looking into the future can be challenging. As digital transformation continues, what technologies should business leaders pay attention to, and what tech trends can be identified?
Bringing meaningful personalisation to B2B
By KPS on Mar 31, 2022 / Reading time: 3 min.
This is not just about customising content. It’s about honing the features and functionalities of your customer portal to accommodate personalised messaging that encourages customers to increase the average order value and inspire loyalty.
Customer loyalty: Why loyal customers are indispensable
By Mirjam Markert on Mar 15, 2022 / Reading time: 4 Min.
Loyalty programmes are about much more than a simple bonus card for retailers. It is about building a consistently positive emotional connection between customer and brand. Today, more than ever, customers have the choice of which retailer they buy from.
What can wholesale learn from B2C
By KPS on Mar 10, 2022 / Reading time: 3 min.
There are obvious, perceived differences between B2B and B2C e-commerce. One feels intimate, connected and personal, the other is transactional, in bulk, and a chore on a to-do list.
DX Matters: Digital Transformation matters
By Jørgen Klüwer on Mar 8, 2022 / Reading time: 4 min.
DX makes profound changes to your business’s culture and its relationship to technology. For example, using chatbots to improve customer services communications. Machine learning to find value in the masses of data that is now collected by businesses.
Digital companies can no longer ignore sustainability
By KPS on Feb 28, 2022 / Reading time: 3 min.
The times are certainly changing if even the diesel-guzzling Land Rover is committed to the green revolution. Businesses across the globe are faced with needing to conform, innovate – or be left behind.

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