Personalised Marketing Campaigns
Marketing campaigns can quickly grow complex, requiring time and significant financial investment. In the worst case, they can result in dissatisfied customers who consider the lavishly produced newsletters nothing more than spam. How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.
Marketing departments want to create targeted content for their customers, and often invest heavily in this. The production of personalized, individually tailored assets is the ultimate aim.
To this end, they usually run several marketing campaigns with differing content, which become very complex to control. The content of the marketing topics should directly address the customers, who should be able to follow a story and consider all news relevant for them, without feeling ‘bombarded’ by advertising.
With AI-controlled marketing content, effort and complexity can be significantly reduced. Content can be more easily personalized and target customers more specifically.
Traditional automation approaches work on a different, more static basis, which offers less flexibility. With such approaches, constant manual improvement is required to achieve a high degree of personalization. AI, on the other hand, works dynamically, constantly optimizing a campaign’s logic. Of course, a learning process is also required in this case, ensuring that the AI can guarantee that customers are individually addressed.
Until now, the creation of target groups was the focus of marketing. Specially tailored content was then coordinated for the classified target groups. Today, we target diverse groups of people with highly differentiated content. Relevant content is utilized at different times of the campaign. The nature of selection has therefore changed fundamentally:
In the next blog article on AI marketing, we look at how AI is trained at the beginning of the process and how it gradually arrives at an optimized solution.
Article information
CX Management
Data, Analytics & AI
