LGC Genomics - Nimble response in extraordinary times
The global pandemic put a huge – and sudden – strain on the demand from researchers and pharmaceutical companies for LGC Genomics’ Covid related products, and we’ve changed the way we work with them to help their customers find and purchase these products online. We have doubled our development release cycle so that we can accommodate speedy releases to improve the customer experience and product sorting for these products.
We’ve worked closely together with the LGC Genomics team to give the site a makeover, making it easier for customers to find COVID-19 products in the minimal amount of clicks. With the help of our trusted content management partner, Amplience, as well as SAP Commerce’s Smartedit feature, we were rapidly able to update banners and content to bring them in line with LGC Genomics Covid specific strategy.
To further improve customer experience, we worked together to create collections – each collection featuring 15 – 20 relevant products, making it easier and faster for customers to find what they are looking for and to purchase everything needed to create a full ‘kit’.
With many of the new features implemented, we’ve developed the MVP (Minimum Viable Product) approach, which allows us to quickly deploy a working feature that provides immediate value to the customer, but allows us to build upon with later deployments.