Erfolgreiche Google Analytics Migration in 6 Schritten

GA4: Successful Google Analytics migration in 6 steps

The future of data analytics

Deadline approaching: Google Analytics 4 revolutionises data analysis for companies

On 1 July 2023, Google changed its website analytics tool: Instead of Universal Analytics, all data will now be measured with Google Analytics 4 (GA4). But what happens to the historical data that was measured with Universal Analytics? Are they lost? Is it already too late to switch to GA4? What do we need to do now and what does GA4 bring us compared to the previous version? 


Find out in our blog why it still makes sense to switch to GA4 now and how you can benefit from the new functions.

Universal vs GA4

Google Analytics Migration: What are the main differences between Universal and GA4?

At a glance: Google Universal Analytics vs. Google Analytics 4 in comparison with regard to back-end, functionality and user-friendliness.

In 6 steps to GA4

How to get started with the migration to GA4?

We have already been able to accompany many of our clients during the changeover to Google Analytics 4. With targeted projects such as KPS Google Growth, the Google Analytics migration can be implemented in a focused manner.

Further Reading

You may also be interested in these topics

Privacy settings

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. With your consent, we use cookies to analyse the usage of our website. We also use cookies for marketing to help us measure the success of our marketing efforts. In the settings you will find detailed information about the individual cookies, and you can refuse the use of cookies. You can change or revoke your selection at any time on any page in the footer under Privacy Settings.