The first benchmarking we carried out in September 2018 – gave us a solid roadmap of improvements to help Dreams place higher against their competition.
Digital moves fast and so does the competition, customer behaviour and expectations.
We ran DAP once again 6 months later, spotting further opportunities, particularly in mobile and friction in the checkout experience.
Within one month of launching a new checkout experience, Dreams delivered an 11% increase in online sales.
They now have over 47,400 reviews on Trustpilot and a score of 4.7 out of 5, classifying them as an ‘Excellent’ retailer.