Reaps the benefits of adopting our Digital Acceleration Programme
Case Study
Benchmarking Dreams across 400 digital performance markers against its competitors – and rolling out a programme of continuous improvements, has reaped benefits for this leading retailer.
Our relationship with Dreams hasn’t ‘just’ been implementing a new SAP e-commerce solution. We have worked hand-in-hand, researching their retail space and making the necessary improvements to not only keep them in the running but to go above and beyond to meet consumer needs.
As for Dreams, we researched how people choose a new mattress, and then examined how they could support potential customers through each step, developing the best possible user experience that led to the highest conversion rates.
It was clear that the website was just one touchpoint in a far more complicated purchase journey – one that needed to be defined by behaviours.
The programme, which uses SAP Flash methodology, identified focus areas for optimisation. Working with Dreams’ digital team, we developed an action plan that aligned with their KPIs and then got to work on making it happen.
Contact
More Insights
