Lady laying on a bed

Dreams

Reaps the benefits of adopting our Digital Acceleration Programme

Case Study

Reaps the benfits of our Digitial Acceleration Programme

Benchmarking Dreams across 400 digital performance markers against its competitors – and rolling out a programme of continuous improvements, has reaped benefits for this leading retailer.

Continuous evaluation leads to continuous improvements

Our relationship with Dreams hasn’t ‘just’ been implementing a new SAP e-commerce solution. We have worked hand-in-hand, researching their retail space and making the necessary improvements to not only keep them in the running but to go above and beyond to meet consumer needs.

The Digital Acceleration Programme

We developed the Digital Acceleration Programme (DAP), which benchmarks a brand against its competitors, as well as the best of breed within the retail space. Using 400 markers, we highlight where you’re winning, losing, and where the best opportunities for improving customer experience, and, ultimately, revenue, are for you.

 

Dreams webshop on a laptop

The Solution

As for Dreams, we researched how people choose a new mattress, and then examined how they could support potential customers through each step, developing the best possible user experience that led to the highest conversion rates.

It was clear that the website was just one touchpoint in a far more complicated purchase journey – one that needed to be defined by behaviours.

The programme, which uses SAP Flash methodology, identified focus areas for optimisation. Working with Dreams’ digital team, we developed an action plan that aligned with their KPIs and then got to work on making it happen.

Dreams Website on a mobile
Dreams webshop on tablet and laptop

The Results

The first benchmarking we carried out in September 2018 – gave us a solid roadmap of improvements to help Dreams place higher against their competition. 

Digital moves fast and so does the competition, customer behaviour and expectations.

We ran DAP once again 6 months later, spotting further opportunities, particularly in mobile and friction in the checkout experience.

Within one month of launching a new checkout experience, Dreams delivered an 11% increase in online sales. 

They now have over 47,400 reviews on Trustpilot and a score of 4.7 out of 5, classifying them as an ‘Excellent’ retailer.

Contact

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Barnaby Moffat, Commercial Director of KPS UK

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  • Email:
    uk-info@kps.com



  • Social Media:
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  • Expert for:
    E-Commerce projects, Cloud migration, Commercial strategy, Business development, Company positioning  

Get in touch to find out more about how we can help your business.

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Case Study

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