Lady laying on a bed


Reaps the benefits of adopting our Digital Acceleration Programme

Case Study

Reaps the benfits of our Digitial Acceleration Programme

Benchmarking Dreams across 400 digital performance markers against its competitors – and rolling out a programme of continuous improvements, has reaped benefits for this leading retailer.

Dreams webshop on tablet and laptop

The Results

The first benchmarking we carried out in September 2018 – gave us a solid roadmap of improvements to help Dreams place higher against their competition. 

Digital moves fast and so does the competition, customer behaviour and expectations.

We ran DAP once again 6 months later, spotting further opportunities, particularly in mobile and friction in the checkout experience.

Within one month of launching a new checkout experience, Dreams delivered an 11% increase in online sales. 

They now have over 47,400 reviews on Trustpilot and a score of 4.7 out of 5, classifying them as an ‘Excellent’ retailer.


Image for the article intro information

Barnaby Moffat, Commercial Director of KPS UK

show less show more

  • Email:

  • Social Media:
  • Expert for:
    E-Commerce projects, Cloud migration, Commercial strategy, Business development, Company positioning  

Get in touch to find out more about how we can help your business.

More Insights

You may also be interested in...

Privacy settings

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. With your consent, we use cookies to analyse the usage of our website.

We also use cookies for marketing to help us measure the success of our marketing efforts. In the settings you will find detailed information about the individual cookies, and you can refuse the use of cookies.

You can change or revoke your selection at any time on any page in the footer under Privacy Settings.