Digital marketplace

Digital marketplaces are the new eCommerce battleground

Marketplace Instant Insight

Digital marketplaces are nothing new

Most of us will have been buying from them for many years, possibly without realising we are. Amazon and eBay are marketplaces of two of the most extensive commerce sites on the planet. 

To succeed, the marketplace operator should consider building a dedicated team, including marketplace managers, merchandisers, and seller account managers, too. The development of a digital marketplace can be expensive and will not achieve the potential return on investment if it is not managed effectively.

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