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LK Bennett

Now Running on SAP Commerce Cloud

Case Study

Collaboration at it's best

We joined forces with LK Bennett, the British affordable luxury brand, in May 2016 and have been working with them ever since, with a programme of continuous improvements and a clear focus on their KPIs.

LK Bennett webshop on laptop

The past year has seen the introduction of a wealth of payment integrations that have improved conversion rates, including the implementation of Ayden, Klarna, ApplePay and Paypal as well as increase delivery options and frontend enhancements to the look and feel of the site.

Working closely with the marketing team, whose main focus is driving retention, in particular converting first-time buyers into second-time buyers, we implemented our digital marketing partners, Emarsys and Conversant. Choosing a more omnichannel approach, LK Bennett uses these digital marketing partners to monitor the use of their website, emails and newsletters.

Keeping technology fresh

We’ve also supported their upgrade from SAP Hybris to Commerce Cloud. Not only did this reduce their Total Cost of Ownership by nearly 50%, but it also gave them the ability to adapt to digital trends much quicker with self-service deployments. 

 

From working closely with our testing and monitoring partner, Think Tribe, we’ve found the functionality and capacity of their new site - now in an SAP Commerce Cloud environment in comparison to their previous Hybris environment - had increased the headroom in their online capacity when trading at peak by 1,574%. Not only giving them confidence in their new platform, but also their ability to trade during times of high traffic. 

 

Interested in learning more about the benefits of moving to the cloud?

Working with KPS on the LK Bennett migration from SAP Hybris to Commerce Cloud was one of the biggest web projects we’ve undertaken in recent years from a scope and investment perspective. We were really pleased with how the project was planned, run and delivered.
Zoe Donnovan, Digital Director, LK Bennett

Maintaining the competitive edge

Fuelling LK Bennett’s digital growth, our consultants carried out a detailed analysis of their digital offering, comparing it with close competitors and pulling out current strengths as well as the opportunities for improvement. Covering everything from web experience, digital marketing, social media and mobile, we compiled a road map full of potential quick wins, mid-term initiatives and possible considerations that would keep them ahead of the competition.

LK Bennett webshop on laptop and tablet

LK Bennett saw European sales increase by 15% following the implementation of eShopWorld. They also saw a double-digit increase in conversion rate after rolling out payment gateway provider, Adyen.

Want to know more about our Digital Acceleration Programme?

The thorough planning meant we were able to go live with minimal impact on customers and our business. This now gives us a solid foundation upon which we can grow and develop our digital channels
Zoe Donovan, Digital Director, L.K.Bennett

Get in touch to find out more about how we can help your business.

Contact

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Barnaby Moffat, Commercial Director of KPS UK

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  • Email:
    uk-info@kps.com



  • Social Media:
    LinkedIn
  • Expert for:
    E-Commerce projects, Cloud migration, Commercial strategy, Business development, Company positioning  

Our Work

Our proven track record of excellence

Our mission is to help you realise the full capabilities of an omnichannel SAP CX suite. With our industry-leading know-how and passion for successful transformations, we develop e-commerce solutions that increase sales, boost conversion rates and deliver excellent customer experiences.

 

Our work has not only delivered successful customer case studies - it also wins us international awards. Take a look for yourself!

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