Woman laying down

LK Bennett

Now Running on SAP Commerce Cloud

Case Study

Collaboration at it's best

We joined forces with LK Bennett, the British affordable luxury brand, in May 2016 and have been working with them ever since, with a programme of continuous improvements and a clear focus on their KPIs.

LK Bennett webshop on laptop

The past year has seen the introduction of a wealth of payment integrations that have improved conversion rates, including the implementation of Ayden, Klarna, ApplePay and Paypal as well as increase delivery options and frontend enhancements to the look and feel of the site.

Working closely with the marketing team, whose main focus is driving retention, in particular converting first-time buyers into second-time buyers, we implemented our digital marketing partners, Emarsys and Conversant. Choosing a more omnichannel approach, LK Bennett uses these digital marketing partners to monitor the use of their website, emails and newsletters.

Keeping technology fresh

We’ve also supported their upgrade from SAP Hybris to Commerce Cloud. Not only did this reduce their Total Cost of Ownership by nearly 50%, but it also gave them the ability to adapt to digital trends much quicker with self-service deployments. 

 

From working closely with our testing and monitoring partner, Think Tribe, we’ve found the functionality and capacity of their new site - now in an SAP Commerce Cloud environment in comparison to their previous Hybris environment - had increased the headroom in their online capacity when trading at peak by 1,574%. Not only giving them confidence in their new platform, but also their ability to trade during times of high traffic. 

 

Interested in learning more about the benefits of moving to the cloud?

Working with KPS on the LK Bennett migration from SAP Hybris to Commerce Cloud was one of the biggest web projects we’ve undertaken in recent years from a scope and investment perspective. We were really pleased with how the project was planned, run and delivered.
Zoe Donnovan, Digital Director, LK Bennett

Maintaining the competitive edge

Fuelling LK Bennett’s digital growth, our consultants carried out a detailed analysis of their digital offering, comparing it with close competitors and pulling out current strengths as well as the opportunities for improvement. Covering everything from web experience, digital marketing, social media and mobile, we compiled a road map full of potential quick wins, mid-term initiatives and possible considerations that would keep them ahead of the competition.

LK Bennett webshop on laptop and tablet

LK Bennett saw European sales increase by 15% following the implementation of eShopWorld. They also saw a double-digit increase in conversion rate after rolling out payment gateway provider, Adyen.

Want to know more about our Digital Acceleration Programme?

The thorough planning meant we were able to go live with minimal impact on customers and our business. This now gives us a solid foundation upon which we can grow and develop our digital channels
Zoe Donovan, Digital Director, L.K.Bennett

Get in touch to find out more about how we can help your business.

Contact

Image for the article intro information

Barnaby Moffat, Commercial Director of KPS UK

show less show more

  • Email:
    uk-info@kps.com



  • Social Media:
    LinkedIn
  • Expert for:
    E-Commerce projects, Cloud migration, Commercial strategy, Business development, Company positioning  

Our Work

Our proven track record of excellence

Our mission is to help you realise the full capabilities of an omnichannel SAP CX suite. With our industry-leading know-how and passion for successful transformations, we develop e-commerce solutions that increase sales, boost conversion rates and deliver excellent customer experiences.

 

Our work has not only delivered successful customer case studies - it also wins us international awards. Take a look for yourself!

Customer gets food delivered

Brakes

Pivoting from B2B to B2C – from concept to launch in just one week

COVID-19 created huge challenges for many industries - but also opportunities. Brakes asked us to help them to completely change their traditional B2B business model and deliver in just a few days! Want to know how we managed it? 
Arsenal Direct Onlineshop Website, Football

Arsenal FC

Building the UK E-Commerce Awards Site of The Year

By transforming the Arsenal Direct club website, we created a great user experience and gave the business a platform to grow and adapt, with positive impacts across the board - including rapid website speeds and tangible conversion rates. Read how we helped them win Site of The Year 2020 here.
Dreams: Boy sitting on a bed reading a book

Dreams

A future proof foundation for growth

Our relationship with Dreams began with the need for an omni-channel solution that would break down the sales-channel silos and give Dreams a unified view of the customer.

Being more than just a simple redesign, our consultants took Dreams through our Digital Acceleration Programme before we could begin advising them on content and functionality that would get them standing out from competitors.

Privacy settings

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. With your consent, we use cookies to analyse the usage of our website.

We also use cookies for marketing to help us measure the success of our marketing efforts. In the settings you will find detailed information about the individual cookies, and you can refuse the use of cookies.

You can change or revoke your selection at any time on any KPS.com page in the footer under Privacy Settings.

Essential Cookies

Essential cookies enable basic functions and are necessary for the proper functioning of the website.

  • Cookie Banner
    Cookie Name: kps-privacy-settings
    Value: PrivacyLevel_0#a
    Storage duration: 4 weeks
    Description: Cookie is required to save cookie settings. This is a purely technical cookie.

HubSpot:

  • Cookie Name: __hs_opt_out
    Storage duration: 6 months
    Description: Cookie is used by the opt-in privacy policy to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to disable cookies. It contains the string "Yes" or "No".
  • Cookie Name: __hs_do_not_tracking
    Storage duration: 6 months
    Description:: This cookie can be set so that the tracking code does not send any information to HubSpot. It contains the character string "Yes".
  • Cookie Name: __hs_initial_opt_in
    Storage duration: 7 days
    Description: This cookie is used to prevent banners from being displayed every time visitors visit your website in strict mode. It contains the string "Yes" or "No".
  • Cookie Name: __hs_cookie_cat_pref
    Storage duration: 6 months
    Description: This cookie is used to record the categories a visitor consented to. It contains data on the consented categories.
  • Cookie Name: __hs_gpc_banner_dismiss
    Storage duration: 180 days
    Description: This cookie is used when the Global Privacy Control banner is dismissed. It contains the string "yes" or "no"
  • Cookie Name: __hs_notify_banner_dismiss
    Storage duration: 180 days
    Description: This cookie is used when the website uses a Notify consent banner type. It contains a boolean value of True.
  • Cookie Name: hs_ab_test
    Speicherdauer: End of session
    Description: This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.
  • Cookie Name: <id>_key
    Storage duration: 14 days
    Description: When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. The cookie name is unique for each password-protected page. It contains an encrypted version of the password so future visits to the page will not require the password again.
  • Cookie Name: hs-messages-is-open
    Storage duration: 30 minutes
    Description: This cookie is used to determine and save whether the chat widget is open for future visits. It is set in your visitor's browser when they start a new chat, and resets to re-close the widget after 30 minutes of inactivity. If your visitor manually closes the chat widget, it will prevent the widget from re-opening on subsequent page loads in that browser session for 30 minutes. It contains a boolean value of True if present.
  • Cookie Name: hs-messages-hide-welcome-message
    Storage duration: 1 day
    Description: This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. It contains a boolean value of True or False.
  • Cookie Name: __hsmem
    Storage duration: 7 days
    Description: This cookie is set when visitors log in to a HubSpot-hosted site. It contains encrypted data that identifies the membership user when they are currently logged in.
  • Cookie Name: hs-membershem-csrf
    Storage duration: End of session
    Description: This cookie is used to ensure that content membership logins cannot be forged. It contains a random string of letters and numbers used to verify that a membership login is authentic.
  • Cookie Name: __cfruid
    Storage duration: End of session
    Description: This cookie is set by HubSpot's CDN provider based on their rate limit policies. It expires at the end of the session. Learn more about Cloudflare cookies.
  • Cookie Name: ___cfuvid
    Storage duration: End of session
    Description: This cookie is set by HubSpot's CDN provider based on their rate limit policies. It expires at the end of the session. Learn more about Cloudflare cookies.
Functional cookies

Functional cookies are used by third parties or publishers to display personalised advertisements. They do this by tracking visitors across websites.

External media

Content from video platforms and social media platforms is blocked by default. If cookies from external media are accepted, access to this content no longer requires manual consent.

Changing privacy settings

Imprint

Data protection statement