KPS ranked 11th among the top digital experience services providers

KPS ranked 11th of top digital experience services providers

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Leading service providers of Digital Experience - Study and Ranking 2021 published

Munich, 26 November 2021

Lünendonk is a prestigious market research institute in Germay. They recently published their annual ranking of the leading service providers for Digital Experience and KPS is not only once again among the leaders but also the only consultancy scoring full points in both categories, Digital Consulting and Digital Agency. KPS and its strategy consulting group Infront Consulting accompany companie in industries such as retail, financial services, mechanical engineering and logistics in their digital transformation, from strategy to building digital experience platforms.

KPS offers holistic portfolio of digital experience services

Lünendonk has been researching the German consulting and IT services market since 1983. In their annual study they highlight important developments and trends. Service providers who offer a holistic portfolio of Digital Consulting Services, Digital Agency Services as well as Digital Technology Services on the German market are ranked on the Lünendonk® List. The combination of the three service categories is referred to by Lünendonk as Digital Experience Services. The ranking is based on the total turnover of the service providers as well as the turnover shares (e.g. management and IT consultancies, digital agency services) in the three service categories. KPS is in 11th place and only company to be awarded three points each in Digital Consulting and Digital Agency Services. No other listed company has managed to do this.

"The success of digital platforms in the B2C and B2B segments essentially results from the number and quality of digital services offered and from the quality of the user experience perceived by customers or users. The combination of engineering, IT and UX will be one of the key success criteria for the implementation of digital strategies in the manufacturing industry, in retail but also in sectors such as financial services," explains Mario Zillmann, partner at Lünendonk and author of the study.

High investments expected for requirements in the hybrid world

According to the Lünendonk® study, companies want to continue to invest in their own digital transformation in order to meet customer requirements in the hybrid online and offline world: 81 percent of the respondents are planning strong to very strong investments in digital marketing and sales in 2022/2023, for example to improve digital customer communication and the marketing of products and services.

 

Modernised IT landscape and automated customer interaction processes

Successful companies put the customer at the centre of their strategies and processes - and digitalisation is opening up ever better and more efficient opportunities for them to do so at breathtaking speed. Starting with marketing, where, for example, customers can be addressed in an increasingly targeted manner through data-driven control of personalised campaigns and can be enthused uniformly on all channels. Or in sales, where always up-to-date access to all available customer data significantly improves the planning, implementation and follow-up of customer appointments. In service, where it is more important than ever to perfectly manage customer enquiries and complaints around the clock and to optimally control all social media at the same time.

"The restructuring of the technology stack should help to combine different digital solutions more flexibly and to be able to exchange data across systems (end-to-end). Only then can technologies such as artificial intelligence, robotic process automation and customer analytics show their full power," adds Tobias Ganowski, Junior Consultant at Lünendonk and co-author of the study.

KPS supports clients in the strategic conception and implementation of digital experience platforms to optimise all customer interaction processes, develop outstanding customer journeys and thereby significantly improve customer loyalty. This has already been successfully implemented for numerous large German and international brands in retail - such as Ochsner Sport, ElectronicPartner, Elkjøp, CHRIST Jewellers, XXXLutz, Coop Norge - but also in mechanical engineering with MAN Energy Solutions, in energy supply with E.ON (Innogy) or logistics with HHLA and the recently awarded start-up MODILITY.

"With our holistically oriented Digital Experience Solutions, we are among the best providers in Germany. The Lünendonk® list clearly shows that both areas - B2C and B2B - are equally in focus for companies. Both areas are converging and gaining relevance," comments Matthias Nollenberger, Vice President KPS. "With our portfolio for digital transformation with our flexibly applicable platform solutions, we support companies in a versatile and pinpoint manner - in different industries such as mechanical engineering, financial services or the insurance industry."

 

The Lünendonk® Ranking 2021 "Leading providers of digital experience services in Germany" is now available for free download on the website (German).

Short info

The Lünendonk® Study 2021

Lünendonk has been researching the German consulting and IT services market since 1983 and highlights important developments and trends in these markets through its annual Lünendonk® lists and studies. In addition, the Lünendonk® lists list the leading service providers - measured by domestic turnover - in the respective market. Lünendonk has been investigating the market segment for Digital Experience Services (DXS) since 2017.

 

The current study can be downloaded free of charge at Lünendonk® Study 2021.

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