Fast data processing in real time
BigQuery provides fast, real-time data processing. Through integration with other Google marketing tools, marketers can seamlessly merge data from multiple sources and perform comprehensive analysis. This enables agile response to market changes and optimised targeting of marketing activities.
True scalability to handle growing data volumes
BigQuery offers true scalability to deal with growing data volumes. Regardless of the size of the organisation or the amount of marketing data generated, BigQuery can efficiently process and analyse this data. This allows you to flexibly adapt your data strategy and react quickly to new requirements. You can count on Google BigQuery to help you keep pace with your growing data volume in the future.
Deeper insights into your data
BigQuery gives you deeper insights into your data through advanced analytics like machine learning and artificial intelligence. You can build complex queries and predictive models to gain precise insights into customer behaviour, buying patterns, customer segmentation and other relevant aspects. By creating complex queries and developing predictive models, you can create personalised marketing campaigns that are tailored to your customers' individual needs. This not only increases marketing effectiveness, but also customer satisfaction and loyalty.
Google BigQuery has many intuitive interfaces that offer easy deployment of analysed data into BI tools, such as Lookerstudio or Microsoft PowerBI. Bring data from all your source systems together in one tool to make enterprise-wide, data-driven decisions. Results can not only be visualised, but also delivered to your eCommerce or marketing system in real time to take your personalisation options to the next level.