There is a gap between customer expectation and customer experience due to lack of understanding of the customer journey and implementation capability.
User experience – the key to success
Today, more than ever, the user's individual experience when interacting with a digital touchpoint is crucial to the success of any digital product or service. Use human-centred design (HCD) as a multiplier for your business success – through our experienced UX managers and the use of certified HCD processes and methods.
The changes imply an expectation of digital interaction that often does not keep pace with the experience.
No matter whether a new electricity contract is to be concluded digitally, a medicine ordered or a vehicle maintenance organised: The UX experts at KPS focus on the end user, their needs, expectations and requirements for an intuitive digital solution across all industries. And the customer cases in which user experience takes place with KPS are just as diverse.
To develop effective and efficient solutions, we find the balance between your business, technology and design. At all times and in every step, we take into account that the needs and experiences of the users – i.e. your customers – are central.
The overarching view with a common interface of business, technology and design results in the right solution that focuses on all the needs and experiences of your users.
The competence of the UX experts at KPS meets internationally recognised standards at the cutting edge. And demonstrably so! This is proven by various certifications with different focuses, including from the Fraunhofer Institute, the UXQB (International Usability and UX Qualification Board), Scrum.org or the Nielsen Norman Group. This is complemented by our active involvement in trade and professional associations such as the German UPA, where we volunteer in the working groups and on the board.
With currently 12 heads, at least 24 different focal points in addition to the basic UX expertise and a total of around 100 years of experience in the digital industry, the UX team at the Dortmund location is always happy to assist you with consulting approaches, well-founded method set-ups, workshop formats and innovative ideas and concepts. Let us talk about your users – and multiply your business success!