News
Munich, January 30, 2019. Driven by rising customer expectations and new technologies, digitization in the retail sector is gathering momentum and developing apace. To demonstrate how digital AI assistants, location-based services, and omnichannel solutions are shaping the retail sector of tomorrow, KPS, a leading consulting partner for digital transformation, is appearing at the EuroCIS 2019 in Dusseldorf (Hall 10, Booth B42).
The focus of the trade show is digital technology for the retail sector; presenting technologies that can support innovative customer engagement and effective customer service both online and offline. One such technology is the virtual assistant: Customers can use chatbots or voice commands to easily make purchases, track orders and request support. In stores, customers can use location-based services, indoor navigation for example, to swiftly locate the product they are looking or receive personalized product recommendations. Digital signage at the POS connects the store to the online world: Displays become digital fashion advisors, using artificial intelligence to help customers select the right outfit. They also allow items that are not available in store to be ordered directly online.
Eva Schober, partner at KPS, explains: “Retailers today are expected to offer a modern, service-oriented customer experience across all channels. At the EuroCIS, we will be presenting state-of-the-art technologies that are designed to appeal to customers and offer the retail sector new options for engaging customers. Virtual assistants are just one example: Voice control is increasingly becoming an integral part of daily life. It is important that retailers appreciate the benefits of these assistants for sales, marketing and customer service, and are on board from an early stage.”
How will technology change the retail sector of tomorrow? This topic will be discussed by Jan Blumbach and Florian Reimann, both principals at KPS, in their presentation at the EuroCIS Forum (Hall 10, booth F04) at 12:00 on Wednesday, February 20, 2019.
As digitization continues, we are seeing a growing number of comprehensive solutions integrating hardware and software. This trend is highlighted at the Internet of Beer showcase at the EuroCIS, which demonstrates the increasing interconnectedness of software (e-commerce) and hardware (IoT). For the showcase, KPS developed a table with an integrated weight sensor. The sensor measures the weight of the full beer glass and automatically triggers a new order when the glass is empty. Applied to retail, the technology could be used to reorder stock automatically as it clears from the rack. The integrated tablet in the table top can also be used hold the order, place additional orders, or make changes. Furthermore, the tablet provides information about ingredients, offers, and additional products, and the e-commerce application can be used to order a home delivery of the respective beer brand. Last but not least, the adverts displayed on the table can be personalized to the individual customer using intelligent algorithms. The intelligent beer mat and tablet make “ordering 4.0” in restaurants and bars a reality.
February 19-21, 2019
Messe Düsseldorf
KPS AG: Hall 10, booth B42
Messe Düsseldorf
KPS AG: Halle 10, Stand B42
