More than just a loyalty card: six steps to a successful loyalty programme
For retailers, loyalty programmes are much more than simply issuing bonus cards to their customers. They involve building a consistently positive emotional connection between customers and the brand.
Customers have a wider choice of retailers than ever before. But how exactly can you retain these customers? After all, once customers have become loyal to a brand, they stay and are of great value to companies. Through positive experiences with companies, customers continue to place their trust in them and can even become brand ambassadors by making recommendations.
Read our white paper to find out more:
What the ROI of Loyalty means,
Why extensive customer data is needed,
Which 6 steps are necessary for a successful loyalty programme,