Infographic CX Trends 2024

Infographic CX Trends 2024

Data analysis

CX Trends 2024

What goals are companies in industry and retail setting themselves for the customer experience in 2024?

In our market analysis "CUSTOMER EXPERIENCE TRENDS 2024", we analysed data from more than 200 companies on strategy and technology approaches. Our surveys revealed the challenges that retail companies are facing - external fluctuations and uncertainties in the supply chain in particular require greater resilience than before. In order to be able to react more quickly to changes, companies want to make IT landscapes and ecosystems more flexible so that they can scale as required at any time.

 

Three key trends within the strategic orientation for customer experience in companies became clear:

  • Composability as a booster for top performance and simplified adaptability,
  • personalisation as a multiplier for successful customer loyalty and
  • Connected content as the basis for operational efficiency and seamless customer experience.
KPS infographic on the CX Trends 2024 study

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KPS infographic on data collected in the CX Trend Study

Which data was highlighted within the three visible key trends and shows us which investments and which strategy will make companies future-proof and competitive? Take a look at the data on various key areas:

  • New sales channels
  • Centralisation of customer data
  • Better customer service
  • Independence of systems
KPS infographic on the CX Trends 2024 study (DE)
CUSTOMER EXPERIENCE TRENDS 2024 study

CX Trends 2024

CUSTOMER EXPERIENCE TRENDS 2024 study

How companies optimise the customer experience through the flexible integration of technologies, data and strategies

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