KPS UK eCommerce Awards 2020

KPS and Arsenal Direct awarded for best e-commerce site

News

Customer Journey revolution at Arsenal Football Club

London, UK/Munich, 18 November 2020: KPS and Arsenal Direct, the official online shop of Arsenal Football Club, have been recognized for the best e-commerce website in the sports and leisure category at the UK E-Commerce Awards 2020. The awards were presented in individual categories, highlighting exceptional websites, platforms, vendors and marketing by internal teams and agencies. In March 2019, KPS was the winner in the category "UK eCommerce Agency of the Year".

KPS has been working with Arsenal Direct, the official online shop of Arsenal Football Club, for 3 years.

The website and the resulting KPIs were reconfigured and the customer experience optimised. A new platform with more product lines and functions enabled the company to grow rapidly: for example, there are now tools for customising football kits or popular fan memorabilia.

Improvements can be seen in all areas of the website - such as improved page loading speed and a conversion rate increase of over 20%.

 

Commenting on this fantastic work by the Arsenal & KPS teams, Judge Davina Lines confirms:

“This was a complex and well presented project. Noticeably a lot of hard and excellent work has gone into the website that has considered the full user journey on and beyond the site.”

Since the launch of the website in 2017, the teams have continually contributed innovative enhancements. Stadium tours have been integrated into the main site, new payment methods added, the checkout process optimised and a continuous improvement programme implemented.  

 

Barnaby Moffat, Commercial Director, KPS, is proud of the continuous improvements:

"We’re thrilled to see Arsenal and KPS’s hard work to revolutionise the site and its business performance has been recognised at these prestigious awards. We’ve been working together for over 3 years, having launched the first new site in 2017. Since then, we have run a continuous programme of improvements, reviewing the customer journeys, adding new features to improve the site, and the end result is a great experience for the site visitor, and a boost to the Arsenal Team’s KPIs."

Short info

UK E-Commerce Awards

The awards recognise the best in e-commerce and online retailing from across the UK. In the award categories, exceptional websites, platforms, suppliers and marketing are recognised by in-house teams and agencies. The 2020 awards ceremony took place virtually on Wednesday 16 September. You can view the virtual ceremony here.

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