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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Customer Experience
Ready for a Cookieless World?
By Philipp Krueger on Oct 6, 2021 / Reading time: 4 Min.
The end of the cookie era does not mean the end of online marketing, as some have predicted. There are alternatives, but they require a rethink and a focus on first-party data.
Good bots, bad bots
By Branwell Moffat on Sep 21, 2021 / Reading time: 5 min.
Over the past few years, we’ve seen a significant increase in the number of intelligent web-bots that target specific e-commerce websites. At the very least these bots are an annoyance, and at the very worst they can effectively cause a DDoS attack and take a website down.
Rapid delivery could change the way we shop for groceries
By KPS on Sep 15, 2021 / Reading time: 4 min.
A surprising detail from the pandemic is that while certain industries have seen significant losses from dramatic lifestyle changes (automakers and the service industry, for example) and the resulting changes in consumer behaviours - other industries are thriving.
Friction vs Frictionless
By Branwell Moffat on Sep 8, 2021 / Reading time: 5 min.
Convention tells us to remove as much friction as we possibly can. But is there such a thing as having too little friction? Can we go too far and actually damage our customer experience by making it too easy for them? Are we blindly chasing friction-free commerce without considering the impact this may have on our KPIs?
How can physical retailers target a post-pandemic customer base?
By KPS on Sep 7, 2021 / Reading time: 4 min.
Perhaps one of the most prominent perspectives surrounding the pandemic has been the change of lifestyle that the various quarantines and lockdowns have made. For nearly a year, the home has had to serve in almost every possible way for both work and leisure.
The Future is Now – 10 companies who pivoted during COVID 19
By KPS on Aug 31, 2021 / Reading time: 5 min.
The news is rife with stories of companies that have been crippled during these difficult times, but we have been blown away by some of the innovation we have seen – whether it’s companies who have made a massive turnaround to help with PPE, testing kits, delivering food parcels to the vulnerable or quick thinking in new product lines to save businesses that may have otherwise faced huge challenges.
After the shipping crisis: is shopping locally better?
By KPS on Aug 18, 2021 / Reading time: 4 min.
The beaching of the Ever Given, one of the world’s largest shipping containers, must have been a rare moment in history where a shipping container disaster diverted the world’s attention.
Accessibility is about more than just compliance
By Branwell Moffat on Aug 18, 2021 / Reading time: 4 min.
Many of us expected to go back to normal within a few months but it is now likely to be some time before we do. But what does this “new normal” look like? How will it change how we shop online and interact with brands?
Agile or Fragile?
By KPS on Aug 17, 2021 / Reading time: 4 min.
Consumers are rapidly changing and keeping up with them is becoming more and more difficult. Service first, excellence, and a user-centred approach are the core components needed to navigate the challenges ahead. It isn’t about weathering the storm, but about achieving the operational agility that will let you accelerate through it.
Commerce in 2021
By KPS on Aug 3, 2021 / Reading time: 4 min.
From conquering logistical challenges to dealing with the technical concerns of online surges, e-commerce has grown exponentially throughout 2020. And it doesn’t look to be stopping any time soon, so what questions should we be asking ourselves to successfully prepare for the year ahead?

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