holistic personalisation

Holistic personalisation

As seen on The Future of Commerce Blog:

The Next Step in 1-2-1 Customer Engagement

Personalisation in e-commerce is nothing new. For some years, it has been common for retailers to use technology and tools to determine the affinity that a customer has towards a particular category, product or subject and to try to put the right products and content in front of those customers, based on that affinity (with varying degrees of success).

Normally, when we talk about this subject, most people will think about personalising products and content, but rarely do we see someone go much further than that.

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