Together for a better conversion rate and sustainability

Higher conversion rate and more sustainability

Partnership KPS & behamics improves UX

News

Making eCommerce more sustainable with AI and behavioural economics

Munich, 21 November 2022 – KPS and behamics have been working closely together since 16 December 2020. Together, KPS as a management consultancy and behamics as a start-up combine their competencies in the field of eCommerce and optimise the customer journey. Through their synergy, they offer their customers an all-round package that includes the expertise of KPS and the technology of behamics. This creates a transparent and risk-free offer for companies.

Self-learning algorithms of behamics AI improve customer experience


Alisa Ziegenfuß, Associate Partner User Experience at KPS AG, and Dr Thilo Pfrang, CEO and Founder of behamics, got to know each other through mutual customers. What exactly makes behamics' technology so interesting for customers who want to improve their customer experience and how does it work?

The behamics AI analyses digital user behaviour and anticipates behavioural patterns in order to play the right behavioural incentive to the right visitor with the right psychological mechanism that is convincing in the respective situation. Self-learning algorithms are used to segment visitors based on their click behaviour and predict, for example, which products are most likely to be relevant to a visitor or how likely a visitor is to abandon a purchase. In addition, there are many other data points, not only based on visitor behaviour, but also on product information, trigger density and interactions of different triggers with each other.

Insights from clickstream data mean that customer behaviour not only changes, but can also be predicted in the long term.

Shop visitors intelligently supported in their purchasing decisions

The behamics AI analyses correlations from this multitude of influencing variables and learns from them under which circumstances which behavioural incentive can improve the user experience and thus influence purchasing behaviour. Through the data-based and intelligent playout, the incentive messages always correspond to the truth and support the visitor in making a good purchase decision. By using the appropriate triggers and behavioural psychological mechanisms, such as "social norms", "loss aversion", "illusion of control" and many more, the conversion rate can be optimised and the return rate can be reduced. This leads to higher sales and at the same time to less effort for customers and companies. At the same time, costs and CO2 emissions decrease due to the reduction of transport routes.

Insights from clickstream data mean that customer behaviour not only changes, but can also be predicted in the long term. For companies, this is a fast and lucrative way to optimise the customer experience. Thanks to a large data pool and easily customisable design, the set-up takes less than a week and is transparent due to the payment model linked to the additional revenue generated by behamics.

Contact

Let's talk about your users. Or rather: talk to your users!

With currently 25 heads, at least 100 different focal points in addition to the basic UX expertise and a total of around 300 years of experience in the digital industry, the UX team at the Dortmund location is always happy to assist you with consulting approaches, well-founded method set-ups, workshop formats and innovative ideas and concepts. Let us talk about your users – and multiply your business success!

Alisa Ziegenfuß

Alisa Ziegenfuß, Associate Partner

Expert for user experience and requirements engineering, focus on eCommerce
Taisa Kann

Taisa Kann, Principal

Expert for user experience and user research, product ownership and personalisation
Michael Jendryschik, Senior Manager

Michael Jendryschik, Senior Manager

Expert for human-centred processes and methods, on the board of the German UPA
Hamid Gazestani, Senior Manager

Hamid Gazestani, Senior Manager

Expert for user experience and design, focus on eCommerce and design leadership

Read more about the partnership between KPS and behamics here:

'Nudges' bringen Vorteile für Händler und Kunden

News

Science-based 'nudges' bring benefits for retailers and end customers

Munich, 16 December 2020: KPS and start-up behamics use AI for customer experience, conversion optimisation and sustainability. In order for customers to decide to make a purchase, it is crucial that the right information about products and services is displayed at the right time along the digital customer journey. This can be, for example, star ratings by other buyers, the award as 'bestseller' or information about the availability of the selected product.

Short info

behamics

> behamics is a start-up that was created as a spin-off from the University of St. Gallen. Based on behavioural psychology findings, it specialises in playing behavioural incentives to customers.

This concept has already proven itself with many large e-commerce retailers, such as Otto or Madeleine, and helps retailers to optimise their KPIs and improve the customer experience.

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