Instant Transformation Blog
Experts share their insights
Instant Insights
Covering all aspects of Digital Transformation
In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.
The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.
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Customer loyalty: Why loyal customers are indispensable
Loyalty programmes are about much more than a simple bonus card for retailers. It is about building a consistently positive emotional connection between customer and brand. Today, more than ever, customers have the choice of which retailer they buy from.
What can wholesale learn from B2C
There are obvious, perceived differences between B2B and B2C e-commerce. One feels intimate, connected and personal, the other is transactional, in bulk, and a chore on a to-do list.
DX Matters: Digital Transformation matters
DX makes profound changes to your business’s culture and its relationship to technology. For example, using chatbots to improve customer services communications. Machine learning to find value in the masses of data that is now collected by businesses.
Digital companies can no longer ignore sustainability
The times are certainly changing if even the diesel-guzzling Land Rover is committed to the green revolution. Businesses across the globe are faced with needing to conform, innovate – or be left behind.
Holistic personalisation
The right products at the right time: Product personalisation is one of the things that most often comes to mind for many people when we talk about personalisation. A step further in product personalisation is where search results, including catalogue browsing, is personalised.
Hyper personalisation: 8 examples
Personalisation has changed e-commerce. Greater means of data processing and better algorithms have enabled companies to provide a more granular, individualised service to customers.
Rapid delivery could change the way we shop for groceries
A surprising detail from the pandemic is that while certain industries have seen significant losses from dramatic lifestyle changes (automakers and the service industry, for example) and the resulting changes in consumer behaviours - other industries are thriving.
After the shipping crisis: is shopping locally better?
The beaching of the Ever Given, one of the world’s largest shipping containers, must have been a rare moment in history where a shipping container disaster diverted the world’s attention.