An introduction to conversion rate optimisation and personalisation

Conversion Rate Optimisation: How do I find the right tools?

Conversion Rate Optimization

Conversion Rate Optimisation (CRO) improves the customer experience and strengthens customer loyalty

In today's business world, it is essential for companies to pay attention to the needs and wants of their customers. Customer Centricity has become increasingly important in recent years as companies have realised that they can be successful by focusing on the needs of their customers. In line with Customer Centricity, Conversion Rate Optimisation (CRO) improves the customer experience in a customer-centric process and ensures stronger customer loyalty.

What is Conversion Rate Optimization?


What is Conversion Rate Optimization?

CRO is a continuous process of optimising websites, apps or other digital channels to increase the conversion rate. This means that the goal is to increase the proportion of visitors who perform a specific action, such as making a purchase or filling out a form. By applying the CRO strategy, companies can optimise the user experience, increase conversion rates and ultimately improve business results.
User interactions and behaviour are analysed on your website or app to create personalised experiences.

Personalisation tool

What must a personalisation tool be able to do?

A personalisation tool is software that allows businesses to analyse the interactions and behaviour of your users on your website or app and create personalised experiences.

Most personalisation tools generally enable A/B testing for conversion rate optimisation and can be seen as an evolution of A/B tools, but not all.

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