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KPS and Qualtrics: Partnership for a more Holistic Customer Experience

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Holistic view of the customer

Munich, May 6, 2019. KPS and Qualtrics unleash unique optimization potential for the customer experience: By working together, both companies link experience data, from surveys or customer feedback, with operational data, for instance from ordering processes or customer profiles, giving retailers an even more holistic view of their customers. The insights gained from this will be used for optimization and personalization of the shopping experience and customer service.

KPS, consulting firm and long-standing SAP implementation partner, has entered into a close cooperation with market research expert Qualtrics. The experience management company, among other things, collects and analyzes empirical data from customers and employees using professional cloud software. Through this unique collaboration, the partners will combine facts with feedback – bringing two different data worlds together and helping to improve the customer experience.

 

By integrating Qualtrics within the system landscape, customer, marketing and sales data from the company’s SAP systems can be bundled with the findings from surveys or customer feedback, thus permitting a targeted analysis and, ultimately, an improvement of the customer experience. This is ensured by implementation partner KPS.

"By integrating Qualtrics into the C/4HANA products, such as SAP Marketing, SAP Service Cloud, or SAP Commerce, we can create a seamless transition between processes and fully automate personalized marketing campaigns or service processes," explains Dr. Lucas Calmbach, Partner at KPS. "Bundled data creates a more holistic and meaningful picture of the customer, permitting a more targeted interaction with them and, therefore, the creation of a better shopping experience. We also use Qualtrics internally in our company."

Info

About Qualtrics

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee and brand — on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.
https://www.qualtrics.com/de/

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