Mastering artificial intelligence, big data and cloud challenges
Retail companies face major challenges when it comes to implementing technologies and generating added value. By utilising the Google Cloud infrastructure, KPS can provide its customers with even more comprehensive support on their journey to the cloud in the areas of marketing and e-commerce. The use of Google Cloud allows companies to maximise the potential of big data (analytics), generative AI and machine learning and get the most out of their own data - from data strategy, data storage and activation to data-based marketing and real-time data monitoring. Practical use cases in marketing, customer service or e-commerce include personalised marketing, data visualisation, customer segmentation, image recognition, content generation, product advice or dynamic pricing.