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Dreams

Reaps the benefits of adopting our Digital Acceleration Programme

Case Study

Reaps the benfits of our Digitial Acceleration Programme

Benchmarking Dreams across 400 digital performance markers against its competitors – and rolling out a programme of continuous improvements, has reaped benefits for this leading retailer.

Dreams webshop on tablet and laptop

The Results

The first benchmarking we carried out in September 2018 – gave us a solid roadmap of improvements to help Dreams place higher against their competition. 

Digital moves fast and so does the competition, customer behaviour and expectations.

We ran DAP once again 6 months later, spotting further opportunities, particularly in mobile and friction in the checkout experience.

Within one month of launching a new checkout experience, Dreams delivered an 11% increase in online sales. 

They now have over 47,400 reviews on Trustpilot and a score of 4.7 out of 5, classifying them as an ‘Excellent’ retailer.

Contact

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Barnaby Moffat, Commercial Director of KPS UK


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  • Email:
    uk-info@kps.com



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  • Expert for:
    E-Commerce projects, Cloud migration, Commercial strategy, Business development, Company positioning  

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