Instant Personalisation factsheet: Shop in world where you matter

Factsheet: Personalisation

Shop in a world where you matter.

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Personalisation as a further step of optimisation!

Personalisation is a megatrend of the digital age. A personalised experience means adapting the way we address the customer to what we know about them in order to achieve greater relevance. Not all customers want to be exposed to the same communication. There are many experience components that can be adapted to create a more relevant customer journey.

Factsheet Personalisation
Factsheet Personalisation | What is personalisation?

Find out more in our Factsheet:

  • Why personalisation is so important and how it works,
  • how to use your customer insight as the basis for personalising the buying experience, 
  • which elements can be personalised and how you should deal with the complexity of personalisation.
  • You will also learn about the KPS personalisation approach!

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Everything that is important and becomes important.

The end of the cookie era 2023 | Advertising without third-party tracking

Instant Insight

The end of third-party cookies

There are promising alternatives, but they require some creativity. As part of its Instant Personalisation strategy, KPS has developed a four-step plan to successfully transition into the post-cookie era. The goal of the strategic reorientation is the implementation of a comprehensive personalisation strategy - networked, across all marketing channels. Learn more about Cookieless Tracking!

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Instant Personalisation with KPS

Customer Experience

Instant Personalisation with KPS

Only holistic personalisation becomes a fast-acting success booster. That's why we call it Instant Personalisation. No matter where your company is at the moment, KPS will quickly bring your CX to a market-leading level, with comprehensive expertise in all areas of CRO/UX, Loyalty, ME Automation, CME and Customer Data Profile.

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Personalisation: The customer at the centre of the action

Personalisation

Tailored customer interactions

In a highly competitive marketplace, great customer experience can be the thing that sets you apart. To meet the growing appetites of your diverse global customer base, you can now personalise at scale, delivering individualised recommendations to thousands of customers in real time, anywhere in the world. Find out how we use data and analytics to help you personalise the experience.

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