"Best of Consulting" Award 2021

KPS and Infront receive award for new logistics platform

News

new startup modility contributes to resilient supply chains and climate-friendly transportation

Munich/Hamburg, 14 December 2021

The strategy consultancy Infront developed a new business model with the Hamburg Port & Logistics Authority that resulted in the launch of the corporate venture modility. modility is an open-supplier brokerage and booking platform for transportation by rail, ship and truck and provides more flexibility for carriers in combined transport, especially in today's environment. KPS AG was responsible for the technical development and realization of the new platform. The leading German business magazine WirtschaftsWoche recognises the “Best of Consulting” companies once a year and this year, KPS and Infront were awarded the special prize for “Supply Chain Resilience” for their integrated venture building approach.

For the strategic sharpening of modility's concept and the customer-centred development for the market, WirtschaftsWoche magazine awarded Infront and KPS the special prize "Supply Chain Resilience". The award recognises modility's contribution to stable supply chains, particularly in volatile times, by opening up multimodal transport by rail to the broad logistics market. The "Best of Consulting" award is presented by WirtschaftsWoche once a year.

New platform unlocks business potential

As part of a strategy offensive, Hamburg Port und Logistics Authority (HHLA) looked for new growth markets along the logistics value chain. This growth potential was confirmed by Infront Consulting's strategy consultants in a digital marketplace for combined transport (CT) with easy access for all market participants. CT combines ship, truck and rail into multimodal chains as a future-oriented, climate-friendly transport alternative, because transports via CT are significantly more environmentally friendly than deliveries exclusively by truck. Yet, switching between carriers makes transportation planning more complex and therefore combined transportation was quite inconvenient and not always efficient in the past.

Resilient thanks to digitalisation

This changed in March 2021 with the startup modility: The provider-open and neutral brokerage and booking platform connects forwarders and operators in combined transportquickly and efficiently via an online portal - as the central comparison portal for transportation service providers.

 

Operators and railroads can now market their transportation capacities to a significantly larger customer base, and on the demand side, freight forwarders can find them easily and book shipments for their loads in as little as a minute. This flexibility shows its strength especially in unstable times and helps to ensure that deliveries arrive more punctually and the supply chain does not break down. More than 200 companies are now already registered with modility.

"We have built a promising business model into a successful logistics tech startup and taken it to the market in record time through the perfect combination of strategy, market knowledge and agile software development. Now we are focusing on scaling," explains Hendrik-Emmanuel Eichentopf, CEO at modility.

Innovative concept developed and also implemented

Infront's strategy consultants provided methodological and conceptual support to modility's management team during the development and validation of the concept. The development team of KPS AG, Infront's parent company, was involved from the outset and was tasked with the technical implementation. The early involvement of the development team enabled the balancing of the technical as well as the IT-specific requirements for the later product. A modular cloud architecture was built that could be adapted very flexibly to the requirements of the complex market and enhanced with some in-house developments. At the same time, the product was built with the focus on the users’ perspective simplifying access to CT. This integrated approach laid the foundation for successful scaling in the market from day one. Three partners continue enhancing the corporate venture after the successful market launch.

"Many companies are faced with the challenge of evolving their business model and opening up new growth and service fields through digitization," is how Axel Marschall, Managing Partner at Infront Consulting, classifies the project. "As strategy consultants, we ensure already during the conceptual phase that scaling and feasibility of innovative approaches are considered. Together with our team at KPS, we can navigate the technology landscape and also offer the agile implementation of solutions. This enables us to master complex challenges faster, more efficiently and in a more differentiated way."  

Short info

modility

modility is a smart booking and brokerage portal for intermodal transport in Europe - currently with a focus on road and rail transport. Operators can market their transport capacities via the portal and forwarders can easily find and book them. In this way, modility is to become the central access point to combined transport and facilitate the switch to more climate-friendly CT transport.

Short info

Infront

Founded in 2004 in Hamburg, Infront Consulting is today Germany's leading consulting boutique in the field of digital transformation. Across industries, established companies are supported through innovation and transformation to develop, test and successfully operate successful business models in the digital age - if desired, also with the assumption of entrepreneurial risk. Methods and our basic entrepreneurial understanding ensure focused and sustainable results. Infront Consulting is a subsidiary of KPS AG.

Short info

WirtschaftsWoche

WirtschaftsWoche (short form: WiWo) is a German business magazine that was founded in 1926 and operated under different names. It was finally renamed WirtschaftsWoche in 1973. In 1974, Plus. Zeitschrift für Unternehmensführung, which had been published since 1967, was merged into WirtschaftsWoche. WirtschaftsWoche currently has its editorial headquarters in Düsseldorf and is published by the Handelsblatt Media Group, which in turn belongs to DvH Medien.

 

It is published weekly on Fridays and is a compulsory journal for the stock exchanges in Stuttgart, Frankfurt am Main and Düsseldorf.

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