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Instant Transformation Blog

Experts share their insights

Customer Loyalty

Customer Loyalty

Do loyalty programmes really work?

Loyalty programs are so ubiquitous that it is reasonable to question whether they are really necessary or not. When every business has one - from luxurious hotel chains to the independent coffee shop down the road - the promise of a ‘VIP’ or ‘exclusive’ experience starts to sound a little hollow. And yet, if businesses don't throw their hat in the ring, are they missing out? 

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

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B2B Blog Business Strategy CFO Cloud Composable Customer Experience Cookieless World CRO CX Management Data, Analytics & AI Finance Loyalty Marketing Automation Marketplace Personalisation Process Optimisation S 4HANA SAP SAP Commerce Cloud SAP Fashion SAP S 4HANA Supply Chain Management Sustainability Transformation Management Transport & Logistics Travel & Expense Management
Individualisation via information - What is relevant?
Individualisation via information - What is relevant?
By Dr. Lucas Calmbach on Aug 27, 2020 / Reading time: 4 min.
Could AI now be used to populate campaigns with relevant content? In fact, AI approaches an optimized solution step by step and through continuous training.
Data, Analytics & AI
Change often has to be radical
Change often has to be radical
By KPs on Jun 25, 2020 / Reading time: 4 min.
I believe: Transformation is more than "normal" change. It is not linear, but more dynamic, deeper, broader, more radical, in leaps and bounds.
Transformation Management
What must logistics offer in the future?
What must logistics offer in the future?
By Jørgen Klüwer on May 7, 2020 / Reading time: 5 min.
Shopping via face and product recognition via camera data analysis is already being tested as a new standard - the operation of the last mile by drone or autonomously driving delivery vehicles are already reality.
Supply Chain Management
Personalised marketing through AI
Personalised marketing through AI
By Dr. Lucas Calmbach on Apr 16, 2020 / Reading time: 3 min.
How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.
CX Management Data, Analytics & AI
Right at your customers side
Right at your customers side
By Julian Drees on Mar 26, 2020 / Reading time: 3 min.
Personalization affects many different topics starting from a personalized salutation in mailings to a complex recommendation system that processes customer data and behavior to show the right set of products at the right time.
CX Management
A different kind of "experience"
A different kind of "experience"
By KPS on Mar 12, 2020 / Reading time: 3 min.
Often, the existing solution landscape does not support the scope of the objectives, which gives rise to an optimization project. But beware: optimization is one thing – transformation something else entirely.
Transformation Management

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