The goal
Transformation as dynamic as your business
The entire retail sector is one of the areas with the highest degree of digitalisation worldwide: if you look at the retail sector with fashion, lifestyle and luxury goods, you can see that in many places investments have been made in customer-oriented processes and applications, as the competitive pressure and the desire for differentiation is particularly noticeable and lasting here. The desire for a seamless connection of all sales and communication channels (omnichannel experience) presents CIOs and managers in the industry with the challenge of also adapting their operative core business processes to these sustainable trends on the customer side.