Marketing Automation

Marketing Automation

Efficient and effective for business and IT

The goal

A marketing system that guides your customers specifically through the customer journey

Only through marketing automation can companies today handle sophisticated omnichannel marketing efficiently at all. Perhaps you already have transformation goals, but not yet a clear picture of how to get there. We give you insight into functional and integrative aspects, offer you training (technical & professional) and show you the most important use cases as well as the expected economic effects.

Marketing Automation für den Geschäftserfolg jetzt und in Zukunft

Digital transformation ensures the future viability of your company.

Automated marketing processes optimise communication with your customers & target groups and enable continuous personalised interaction in omnichannel environments.

Whatever moves you: we make sure that you arrive and find your way around the multi-layered environment of marketing automation. And we also want you to gain the competence to master technological as well as process-related challenges in order to ensure a sustainable impact on your business success.

There is a real teamwork environment which has now fostered a good friendship and loyalty between us.
Maryann Kuranga IT Programme Director The Body Shop

The team

Marketing specialists with B2B and B2C expertise

The transformation of business processes in the area of marketing automation has a comprehensive effect - both on a strategic and technological level. Consistent alignment with the principles of customer centricity and personalisation ensures your company's competitive edge and economic advantage. 

KPS can draw on a wide range of marketing specialists with in-depth B2B and B2C expertise to ensure the success of your individual transformation project. Interdisciplinary teams with international experience work closely with the project participants in your company. We focus on both: IT and business. 

Dr. Lucas Calmbach

Dr. Lucas Calmbach, Partner & Head of Customer Engagement Solutions

Experte für CX
Isabella Wolf

Isabella Wolf, Manager

Expertin für Marketing Automation
Stefan Borchert

Stefan Borchert, Principal

Experte für Marketing Automation
Mirjam Markert

Mirjam Markert, Consultant

Expertin für Loyalty
Kristian Augustin

Kristian Augustin, Principal

Experte für CX Architektur
Stephanie Ehrhard

Stefanie Ehrhard, Senior Consultant

Expertin für Marketing Automation
Julian Hübner

Julian Hübner, Senior Architect

Experte für CX Development
Santiago Lopez Perez

Santiago Lopez Perez, Consultant

Experte für Marketing Automation
Michael Gottfried

Michael Gottfried, Senior Manager

Experte für CX Integration

Our Portfolio

Making big marketing goals achievable with the symbiosis of IT and business

We know that the success of a project depends on the successful coordination between marketing and technology goals - i.e. between the business and IT departments. This is our guiding principle when implementing marketing automation tools. The basis for rapid and secure marketing automation with KPS is the KPS Instant Transformation Platform, which provides ready-to-use components, use cases and integrations for the quick start of your new marketing system. The approach is based on many years of experience and a large number of best practices processes and use cases. 

1. Digital Marketing Strategy

  • Definition of marketing and personalisation strategies
  • Definition of Sales Funnel/Customer Journey
  • Definition of Customer Life Cycle
  • Creation of marketing concepts
  • Creation of innovation concepts
Digital Marketing Strategy

1. Digital Marketing Implementation

  • Initial set-up of the marketing automation tool
  • Set-up of marketing processes
  • Custom development (front-end and back-end)
  • Go-live support and hypercare (incl. AMS)
  • Continuous optimisations
Digital Marketing Implementation

1. Digital Marketing Consulting

  • Requirements analysis
  • Campaign setup and management
  • User enablement and training
  • Test and incident management
  • Agency coordination
Digital Business Marketing Consulting

1. Digital Marketing Integration

  • Architecture design
  • Interface specification
  • Interface development (middleware)
  • API design and API management
  • Data modelling and data migration
Digital Marketing Integration

1. Digital Marketing Content

  • Content creation (e-mail and web)
  • Content development (including HTML)
  • Data-driven content (based on KPIs)
  • Real-time content (Dynamic Content Server)
  • A/B testing
Digital Marketing Content

1. Digital Marketing Strategy

  • Definition of marketing and personalisation strategies
  • Definition of Sales Funnel/Customer Journey
  • Definition of Customer Life Cycle
  • Creation of marketing concepts
  • Creation of innovation concepts
Digital Marketing Strategy

1. Digital Marketing Implementation

  • Initial set-up of the marketing automation tool
  • Set-up of marketing processes
  • Custom development (front-end and back-end)
  • Go-live support and hypercare (incl. AMS)
  • Continuous optimisations
Digital Marketing Implementation

1. Digital Marketing Consulting

  • Requirements analysis
  • Campaign setup and management
  • User enablement and training
  • Test and incident management
  • Agency coordination
Digital Business Marketing Consulting

1. Digital Marketing Integration

  • Architecture design
  • Interface specification
  • Interface development (middleware)
  • API design and API management
  • Data modelling and data migration
Digital Marketing Integration

1. Digital Marketing Content

  • Content creation (e-mail and web)
  • Content development (including HTML)
  • Data-driven content (based on KPIs)
  • Real-time content (Dynamic Content Server)
  • A/B testing
Digital Marketing Content

Strong partners

KPS Marketing Automation: experience comprehensive competence with strong partners

For successful marketing automation in your company, KPS bundles the know-how of expert teams who design the optimal transformation path together with you. Together with our partners, we have the further development of your company firmly in view.

SAP

emarsys

Dynamic Yield

We are a proud partner of KPS and working closely on the next generation retail project.
Julia Paulsen Director of Nordics ELKJØP

Module & Partner

Modulare Infrastruktur als Erfolgsprinzip für Ihre technologische Transformation

Ausgehend vom Prinzip der Modularität gestalten KPS-Marketingexperten automatisierte Marketing-Systeme mit maßgeschneidertem Aufbau. Durch die Integration interoperabler Funktionsbausteine auf einer modularen Plattform sind reibungslose Prozessabläufe sichergestellt und das symptomatische Herumdoktern an mangelhaften Features erübrigt sich. 

Business Process Driven

Business Process Driven

Ihre branchenspezifischen End-to-End-Szenarien werden vollständig abgedeckt.
Unified Experience Layer

Unified Experience Layer

Einheitliche Benutzererfahrung entlang aller erforderlichen Touchpoints.
User Experience Landscape

User Experience Landscape

MACH-zertifizierte digitale Integrationsplattform.
Business Operations Landscape

Business Operations Landscape

12 Plattform-Domänen, kombinierbar mit den am besten geeigneten Softwareprodukten.
Business Process Driven

Business Process Driven

Ihre branchenspezifischen End-to-End-Szenarien werden vollständig abgedeckt.
Unified Experience Layer

Unified Experience Layer

Einheitliche Benutzererfahrung entlang aller erforderlichen Touchpoints.
User Experience Landscape

User Experience Landscape

MACH-zertifizierte digitale Integrationsplattform.
Business Operations Landscape

Business Operations Landscape

12 Plattform-Domänen, kombinierbar mit den am besten geeigneten Softwareprodukten.

Success stories

Secure a clear advantage over your competitors.

Well-known brands such as XXXLutz or the international luxury brand Harrods achieve a clear advantage over their competitors with our marketing ideas.

Harrods

Elkjoep

XXXLutz

Gebrüder Heinemann

Hugo Boss

JYSK

symrise

The Body Shop

Mirka

Globus

Koelnmesse

MAN Energy Solutions

Bjørn Dalen, Director IT Systems and Operations @Elkjøp about SAP Commerce

Elkjøp

Electronics retailer successfully defends itself against competitors

KPS and Elkjøp lay the foundation for Next Generation Retail - a complete B2X platform for all countries within the Elkjøp Group:

  • Online customer experience implemented as headless single page application
  • integrated with Core Media and SAP Commerce Cloud
  • sophisticated customer journey for all touchpoints
  • latest technology
  • unprecedented look and feel not found elsewhere in Europe
Bernd Grande, Head of IT @GLOBUS about what distinguishes KPS from other consultancies

Globus SB Warenhaus

SAP as the foundation for a fully integrated customer interaction platform

Bernd Grande, IT Manager at Globus SB Warenhaus, talks about the implementation of the Customer Interaction Platform.

  • 600,000 customers of the Globus loyalty programme 'My Globus'.
  • 11 million transaction records and 60,000 voucher records successfully migrated
  • all loyalty information available in SAP CRM LOY and in SAP Marketing
  • SAP Customer Data Cloud manages customer profiles and privacy-compliant consents
  • via data warehouse solution, receipt data and totals are transferred to SAP CRM LOY and replicated in all surrounding systems

Deep Dive

Marketing Automation – Trends & Insights

KPS shares its comprehensive expertise in all questions of marketing automation with you. The application possibilities of artificial intelligence play a significant role in this. How AI is revolutionising personalisation in marketing is one of the future topics that our experts for digital transformation will competently open up for you. 

Lünendonk Magazine 2020, Artificial Intelligence - From Hype to Reality

Lünendonk Magazine

Artificial Intelligence - From Hype to Reality

The market research and consulting company Lünendonk & Hossenfelder, together with KPS and other co-publishers, takes a comprehensive look at the topic in its new magazine "Artificial Intelligence". For a more comprehensive understanding by readers, authors such as Lucas Calmbach and Andreas Frary paint a clearer and more distinct picture of artificial intelligence. 
Lünendonk Magazine 2020, Artificial Intelligence
Personalisation of content - too costly?

Instant Insight

Personalisation of content - too much effort?

Marketing campaigns can quickly become extensive: They demand time and large financial investments - and in the worst case can end with dissatisfied customers who perceive elaborately created newsletters as spam. How can customers receive only the content that speaks to them personally and brings added value? With AI, content is allocated more efficiently.

KPS Instant Shift

Automation components for the transformation quick start

SAP Emarsys is a purpose-built marketing platform that enables marketers to create, implement and scale cross-channel marketing campaigns. Thanks to our many years of experience with different marketing automation tools from various industries, we can ideally combine business and technology and thus provide a future-proof system landscape. 

Hyper Personalisation

Whitepaper Download

With Instant Shift to SAP Emarsys

Customer loyalty programmes, website advertising, personalisation scripting language - this is how you exploit the full marketing potential with additional SAP Emarsys functions!

Contact

Feel free to contact us!

Image for the article intro information

Dr. Lucas Calmbach, Partner KPS

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Information

FAQ Marketing Automation

Marketing automation is an important aspect of digital transformation that can secure the future viability of your business. Automated marketing processes optimise communication with your customers and target groups and enable continuous personalised interaction in omnichannel environments.

The transformation of business processes in the area of marketing automation has a comprehensive effect – both on a strategic and technological level. Consistent alignment with the principles of customer centricity and personalisation ensures your company's competitive edge and economic advantage.

The basis for this is the KPS Instant Transformation Platform, which provides ready-to-use components, use cases and integrations for the quick start of your new marketing system. The approach is based on many years of experience and a large number of best practice processes and use cases. 

Based on best practices, the KPS Instant Platform allows you to customise and scale your marketing automation project. In this context, KPS accompanies you during implementation and supports you in integrating the new marketing platform into your existing IT landscape. 

Starting with the analysis of the current situation and the individual solution design, through the redesign of your business processes to the technological implementation and support during operation, KPS manages your transformation project in a continuous process. Our end-to-end approach enables a consistent, transparent and comprehensible digitisation process that ensures the acceptance and support of all stakeholders in the company. 

More Insights

Everything that is important and becomes important.

Customer Experience & Marketing

Holistic CX

Customer Experience & Marketing

With personalised customer journeys that are consistent across all touchpoints and the seamless integration of customer experience and business processes, successful companies create effective customer experiences, build stronger customer loyalty and ensure operational excellence. KPS is your partner if you want to effectively harness the power of this highly efficient customer centricity.

Start now
Instant Personalisation with KPS

Customer Experience

Instant Personalisation with KPS

Only holistic personalisation becomes a fast-acting success booster. That's why we call it Instant Personalisation. No matter where your company is at the moment, KPS will quickly bring your CX to a market-leading level, with comprehensive expertise in all areas of CRO/UX, Loyalty, ME Automation, CME and Customer Data Profile.

Learn more
Hyper personalisation

KPS Marketplace

Does your business have Marketplace potential?

More and more e-commerce sales are generated on marketplaces. They offer operators unique economic and strategic advantages. That is why many online traders are considering expanding their business to a marketplace. But not every business is suitable.

Marketplace-check

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