Marketing Automation

Marketing Automation

Efficient and effective for business and IT

The goal

A marketing system that guides your customers specifically through the customer journey

Only through marketing automation can companies today handle sophisticated omnichannel marketing efficiently at all. Perhaps you already have transformation goals, but not yet a clear picture of how to get there. We give you insight into functional and integrative aspects, offer you training (technical & professional) and show you the most important use cases as well as the expected economic effects.

There is a real teamwork environment which has now fostered a good friendship and loyalty between us.
Maryann Kuranga IT Programme Director The Body Shop

The team

Marketing specialists with B2B and B2C expertise

The transformation of business processes in the area of marketing automation has a comprehensive effect - both on a strategic and technological level. Consistent alignment with the principles of customer centricity and personalisation ensures your company's competitive edge and economic advantage. 

KPS can draw on a wide range of marketing specialists with in-depth B2B and B2C expertise to ensure the success of your individual transformation project. Interdisciplinary teams with international experience work closely with the project participants in your company. We focus on both: IT and business. 

Dr. Lucas Calmbach

Dr. Lucas Calmbach, Partner & Head of Customer Engagement Solutions

Experte für CX
Isabella Wolf

Isabella Wolf, Manager

Expertin für Marketing Automation
Stefan Borchert

Stefan Borchert, Principal

Experte für Marketing Automation
Mirjam Markert

Mirjam Markert, Consultant

Expertin für Loyalty
Kristian Augustin

Kristian Augustin, Principal

Experte für CX Architektur
Stephanie Ehrhard

Stefanie Ehrhard, Senior Consultant

Expertin für Marketing Automation
Julian Hübner

Julian Hübner, Senior Architect

Experte für CX Development
Santiago Lopez Perez

Santiago Lopez Perez, Consultant

Experte für Marketing Automation
Michael Gottfried

Michael Gottfried, Senior Manager

Experte für CX Integration

Our Portfolio

Making big marketing goals achievable with the symbiosis of IT and business

We know that the success of a project depends on the successful coordination between marketing and technology goals - i.e. between the business and IT departments. This is our guiding principle when implementing marketing automation tools. The basis for rapid and secure marketing automation with KPS is the KPS Instant Transformation Platform, which provides ready-to-use components, use cases and integrations for the quick start of your new marketing system. The approach is based on many years of experience and a large number of best practices processes and use cases. 

Module & Partner

Modulare Infrastruktur als Erfolgsprinzip für Ihre technologische Transformation

Ausgehend vom Prinzip der Modularität gestalten KPS-Marketingexperten automatisierte Marketing-Systeme mit maßgeschneidertem Aufbau. Durch die Integration interoperabler Funktionsbausteine auf einer modularen Plattform sind reibungslose Prozessabläufe sichergestellt und das symptomatische Herumdoktern an mangelhaften Features erübrigt sich. 

Success stories

Secure a clear advantage over your competitors.

Well-known brands such as XXXLutz or the international luxury brand Harrods achieve a clear advantage over their competitors with our marketing ideas.

Deep Dive

Marketing Automation – Trends & Insights

KPS shares its comprehensive expertise in all questions of marketing automation with you. The application possibilities of artificial intelligence play a significant role in this. How AI is revolutionising personalisation in marketing is one of the future topics that our experts for digital transformation will competently open up for you. 

KPS Instant Shift

Automation components for the transformation quick start

SAP Emarsys is a purpose-built marketing platform that enables marketers to create, implement and scale cross-channel marketing campaigns. Thanks to our many years of experience with different marketing automation tools from various industries, we can ideally combine business and technology and thus provide a future-proof system landscape. 


FAQ Marketing Automation

More Insights

Everything that is important and becomes important.

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