B2B & Wholesale
Why B2B Customer Experiences Matter
Customers are expecting more from their digital experience in eCommerce and B2B is no exception. Creating the perfect customer experience and understanding how to improve the digital customer journey is essential for B2B brands and is no longer a nice to have.
According to research by Qualtrics, 65% of B2B customers say their B2B experiences don’t match their customer experiences – with 96% of customers saying their experience affects whether they’ll repurchase.
The B2B sector has been forced to reevaluate everything that makes up its online operations but it's equally as important to invest in the improvement of the online user experiences, from faster loading speeds, and effortless navigation to an easy checkout process.
It is now more important than ever to shift away from the traditional approaches to purchasing and elevate your customers' experiences online. The best brands are those that can provide their customers with a friction-free, buyer-first experience.