Next-level CX for B2B
Is your B2B ready?
You know the story. You log into Amazon and see related products to the things you have browsed or purchased before. You see your name in a greeting. They know you so well.
Next-level CX for B2B
You know the story. You log into Amazon and see related products to the things you have browsed or purchased before. You see your name in a greeting. They know you so well.
challenges for B2B
Let us talk about the challenges that are stopping great customer experiences in B2B from getting off the ground. Speaking on a recent roundtable hosted by KPS, industry leaders in the area came together to discuss
There are many brands getting CX right in the B2B space, showcasing what a good B2B strategy looks like. Picky Bars, who sell their food products to consumers and retailers across the globe, have an attractive and highly functional B2B storefront which mirrors the user-friendly feel of its B2C counterpart. Customers can make bulk orders quickly via an order form, read detailed product pages with images, descriptions and key nutritional information, and allows new and repeat orders to be made in just a few clicks – just as retail experiences do.
Another one that has caught our eye is eFashion Paris – a marketplace selling clothes and accessories to fashion professionals.
Logged in customers can filter products down by a range of specifications including colour, style and brand, and each product page tells you available quantities and sizes, helping businesses plan their product range and inventory.
These wonderful examples show just how effective providing next level CX can be. Are you ready for lift off?
CX Management
B2B
More Insights
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