KPS Expert Talk with Mirka

KPS Expert Talk

CX in the Manufacturing Industry

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In the KPS Expert Talk, customers and industry experts discuss hot topics and successful business initiatives. You have the opportunity to be there live and exchange ideas with the participants.


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KPS Expert Talk Mirka Teaser

Mirka develops new digital sales and self-service interfaces

In B2B or B2C, the CX requirements are probably the same, but can the industries learn from each other - and if so, to what extent? One thing is clear: an excellent customer journey is what buyers from the manufacturing industry want. From their private shopping experiences, on online shopping platforms, they are used to an outstanding customer experience. How can such an experience be implemented in the manufacturing industry and what are the biggest challenges?


In the Expert Talk, Taisia Kann and Sanna Repo talk about how a successful integration of a CX in the B2B sector can look like.

Experts

Our speakers!

Taisia Kann, UX Expertin, KPS

Taisia Kann, UX Expertin, KPS

Sanna Repo, Sanna Repo, General Manager, Channels and Marketplaces, Mirka

Sanna Repo, Sanna Repo, General Manager, Channels and Marketplaces, Mirka

.Linda Bachorz

Linda Bachorz, Moderation, KPS Expert Talk

Mirka machine

Mirka case study

Next generation B2B omnichannel experience

Starting in Spring 2020, against the challenging backdrop of the pandemic, a cross border, hybrid KPS team worked against the clock to help Mirka redesign its B2B customer portal. With an archaic legacy online store slowing them down, Mirka wanted to create an omnichannel experience that would allow them to grow and interact with their customers at a deeper level.

Contact

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Arta Ismajli | KPS Marketing | Event Management

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