KPS Expert Talk with Mirka

KPS Expert Talk

CX in the Manufacturing Industry

Digitisation Pioneer Mirka developing new digital sales and self-service touchpoints

In B2B or B2C the demands on CX are likely the same, but can industries learn from each other - and if so, how far? One point is clear: an excellent customer journey is what purchasers from the manufacturing industry want professionally, as they are used to an outstanding shopping experience on online shopping platforms from their private buying experiences. How can such an experience be implemented in the manufacturing industry and what are the main challenges?  Mirka - the largest manufacturer of flexible abrasives in Scandinavia and one of the largest abrasives manufacturers in the world, is a digitalisation pioneer in the manufacturing industry, who invests heavily in creating outstanding digital customer experience. The gaps, challenges, and successes, both big and small, that the Mirka brand is embracing with strategic vision to position itself with a seamless CX in the manufacturing industry are what we discuss today.

Our experts

Our speakers look forward to your questions!


Do you have quasteions about this KPS Expert Talk?

Please feel free to contact our Event Manager.

Image for the article intro information

Arta Ismajli | KPS Marketing | Event Management

show less show more

Privacy settings

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. With your consent, we use cookies to analyse the usage of our website. We also use cookies for marketing to help us measure the success of our marketing efforts. In the settings you will find detailed information about the individual cookies, and you can refuse the use of cookies. You can change or revoke your selection at any time on any page in the footer under Privacy Settings.