Two women in a shop

Customer loyalty: Why loyal customers are indispensable

Trust

Trust

Building a consistently positive emotional bond between customer and brand

Appreciation

Appreciation

Loyal customers can become brand ambassadors and recommend products and brands to friends and acquaintances

Connection

Connectedness

Customers have the choice of which company they buy from: If customers have committed to the brand, they are particularly valuable to the company.

Customer loyalty pays off!

Is a customer loyalty programme worth it? This is how loyalty points pay off.

It has long been known that loyalty pays off: According to studies, the costs of acquiring new customers are around five times higher than those of retaining existing customers.

More Insights

Everything that is important and becomes important.

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