ANWB launches new marketplace

ANWB launches new marketplace

News

ANWB expands online assortment

Munich, 18 September 2024 - Today, the Royal Dutch Touring Club ANWB introduces ANWB Marketplace, a new online platform where external retailers and suppliers can offer their products and services.  To this end, the association works with Mirakl as a software supplier, KPS as an implementation partner, and Emico as a development partner.  The new Marketplace offers customers a more comprehensive offering that provides a better shopping experience. Buyers can rely on reliable information, quality, and service from ANWB. 

ANWB, KPS and Mirakl celebrating the launch of the new marketplace
The Marketplace is integrated into the existing ANWB webshop and offers thousands of new products from 15 selected sellers at launch, in addition to ANWB's own range of around 6,000 products. Customers will find everything they need to be carefree and happy on the go, from car and bicycle accessories to camping items, travel luggage, clothing and useful gadgets. For example, there are items for sale from sportswear manufacturer Rogelli, smartphone accessories from Smartphonehoesjes.nl and camping accessories and electronics from Mestic and Travellife.
With the launch of our new Marketplace, we want to offer our customers an even better shopping experience. By working with carefully selected external sellers, we can offer a wider range of products without compromising on the quality and service our customers expect from us.
Jan Willem Juffer Director ANWB Retail
Token of launching the new ANWB marketplace

Quality and reliability

The ANWB guarantees the quality of the Marketplace through strict selection criteria for sellers and products. The sellers' products are only offered online by ANWB via anwb.nl, and orders are delivered directly by the sellers. 

Advice and products 

In the short term, the ANWB will amplify the Marketplace products with the expertise of ANWB specialists, independent tests, advice and information to help its members make the best choice. Members can then purchase the products directly through the ANWB web shop, guided by the ANWB recommendations.

The ANWB aims to expand its Marketplace with further products and services to develop it into a leading platform in the Netherlands. To this end, the association works with Mirakl as a software supplier, KPS as an implementation partner, and Emico as a development partner. 

Check out the new ANWB Marketplace here: anwb.nl/webwinkel  

Implementation of the ANWB Marketplace

Raimond van het Reve, Country Manager Benelux at KPS, expresses his excitement:

"What a moment to celebrate! The ANWB has one of the strongest brand identities in the Netherlands, and now, with the launch of its new digital ANWB Marketplace, its online relevance will grow even bigger! With KPS as their implementation partner, we couldn’t be prouder to be part of the massive GoLive celebration together with 400+ people at the ANWB headquarters in Den Haag! A big thank you to all the fantastic teams of ANWB, Mirakl, and all the partners involved in this amazing GoLive!"
Excited team celebrating the launch of the ANWB marketplace

Info

About ANWB

ANWB is committed to enabling all to go out, happily and carefree, in a sustainable society. With more than 5.2 million members, the ANWB is one of the largest associations in the Netherlands. It offers a wide range of services and products, such as roadside assistance, insurance, and travel. In addition, the ANWB has 75 stores spread across the Netherlands. 

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