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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Artificial Intelligence
Individualisation via information - What is relevant?
By Dr. Lucas Calmbach on Aug 27, 2020 / Reading time: 4 min.
Could AI now be used to populate campaigns with relevant content? In fact, AI approaches an optimized solution step by step and through continuous training.
Personalised marketing through AI
By Dr. Lucas Calmbach on Apr 16, 2020 / Reading time: 3 min.
How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.

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