A different kind of "experience"
This is how it should be: the strategy serves as the catalyst for projects and transformations. The vision of top management is typically to take the company to the next level, a new stage of development.
It is corporate responsibility that drives the project: digitalization, efficiency improvement, automation, internationalization are the typical strategic goals. Often, the existing solution landscape does not support the scope of the objectives, which gives rise to an optimization project. But beware: optimization is one thing – transformation something else entirely.