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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.


The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

GA4: Successful Google Analytics migration in 6 steps
By Paul Anderie on Jun 19, 2023 / Reading time: 5 Min.
Learn how to successfully switch to the Analytics revolution: From Universal Analytics to Google Analytics 4. Benefit from new functions and possibilities. Find out now!
Discover untapped potential: KPS Health Check for SAP Concur
By Andreas Pagh Andersen on May 25, 2023 / Reading time: 5 Min.
The KPS Health Check examines the fitness of the business processes in which SAP Concur is involved. The detailed inspection reveals possible application problems.
Conversion Rate Optimisation: How do I find the right tools?
By Alisa Ziegenfuss on Apr 18, 2023 / Reading time: 5 Min.
In the spirit of customer centricity, conversion rate optimisation (CRO) improves the customer experience in a customer-centric process and ensures stronger customer loyalty.
From Silos to Success: Breaking Down Barriers with a Single View of the Customer
By KPS on Mar 28, 2023 / Reading time: 5 min.
Building an SCV can be a complex process so it is vitally important to understand how you will realise the benefits before you invest the time and money in it. The main reason why any business should build a single customer view is that it allows them to provide highly targeted and consistent personalised marketing and experiences to their customers across all channels and touchpoints.
Intelligent and human - 4 examples of an individual user approach in eCommerce
By Alisa Ziegenfuß on Jan 20, 2023 / Reading time: 4 Min.
Using four examples, you will learn what an individual, supportive and purchase-motivating user approach looks like. Learn more about the insights of Valon Xhafa and Thilo Pfrang, founders of behamics and experts on the topic of AI-supported behavioural control in eCommerce.
B2B Data Challenges: Building a Single Customer View
By KPS on Jan 11, 2023 / Reading time: 3 min.
Data is to the 21st century what oil was to the 18th. With this so important, the next step is not just about having more of it but using what you have in the most effective way possible. Enter the Single Customer View (SCV).
Online customers become more decisive with AI
By Alisa Ziegenfuß on Dec 6, 2022 / Reading time: 4 Min.
Technologies make eCommerce easier, more personal and more profitable. How does a highly individualised customer approach improve the buying process and support customers in their purchase decision?
Is your B2B ready to provide next-level CX?
By KPS on Nov 18, 2022 / Reading time: 4 min.
Let us talk about the challenges that are stopping great customer experiences in B2B from getting off the ground. Speaking on a recent roundtable hosted by KPS, industry leaders in the area came together to discuss: What is holding businesses back?
KPS Instant Invoice Management
By Axel Beck on Nov 10, 2022 / Reading time: 4 min.
Axel Beck, expert for Invoice Management Solutions, Enterprise Content Management, and Document Capturing & Extraction at KPS, explained to us in an interview how the digitisation solution works, what advantages it offers and which companies benefit from its use.
One loyalty programme for all customers? Generation Z thinks differently.
By Mirjam Markert on Sep 23, 2022 / Reading time: 4 min.
In order to bind different buyer groups to the brand, more is needed than a generic customer loyalty programme. How can different customer groups, especially new customer groups, be addressed and what role does social media play in this context?

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