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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.


The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Cookieless World
The end of third-party cookies
By KPS on Apr 6, 2022 / Reading time: 5 min
As part of its Instant Personalisation strategy, KPS has developed a four-step plan to successfully transition into the post-cookie era. The goal of the strategic reorientation is the implementation of a comprehensive personalisation strategy - networked, across all marketing channels.
Ready for a Cookieless World?
By Philipp Krueger on Oct 6, 2021 / Reading time: 4 Min.
The end of the cookie era does not mean the end of online marketing, as some have predicted. There are alternatives, but they require a rethink and a focus on first-party data.

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