Accelerate change: Busy roads, fast cars

Accelerate Change

Shape your digital future

Digital Growth

Fast forward your digital transformation

In today’s busy, highly digitised world, commerce never sleeps. Customers are increasingly agile, tech-savvy and switched on. Brands are competing hard and constantly evolving within the digital space, and they’re doing it by embracing agile architecture and new technology solutions.

 

A successful digital strategy relies on understanding the bigger picture – creating opportunities to re-invent the way you do business across every touchpoint, refine processes and improve efficiency.

In a physical store, looking at the webshop on a mobile

Uniting all digital touchpoints to achieve success

Companies have increasingly looked to digital transformation to help boost productivity, efficiency and profit. The best performing 10% of digitized enterprises earn as much as 80% of their industries’ digital revenues.  

 

To survive in this new digital economy, getting the right data in the right place can be problematic, with silos of data distributed across clouds, devices and platforms. One of the things holding companies back from truly successful digital transformation is the lack of a clear, industry-focussed roadmap.

 

The companies that have succeeded in transforming themselves have taken step back to look at their business from an external view – identifying ALL the digital touch points they should unify to connect their customer journey.

PILLARS FOR DIGITAL SUCCESS

Integrating channels to provide seamless experiences

A successful transformation needs to consider all the elements within 4 key pillars of your digital offering, and bring them together in one unified interchangeable journey:

1. WEBSITE

Speed, performance, navigations, product display, customer experience, personalization, loyalty, fulfilment and customer service.
A woman and man looking at a webshop

1. DIGITAL MARKETING

Paid and organic search, branded traffic, web advertising and email marketing.
A team working collaboratively on a laptop

1. MOBILE

App experience, navigation, performance, personalization, customer experience, product display, account management and customer support.
A man and woman out shopping, looking at a mobile phone

1. SOCIAL MEDIA

Facebook, Instagram, Twitter, YouTube, Pinterest.
Woman looking at a mobile phone

1. WEBSITE

Speed, performance, navigations, product display, customer experience, personalization, loyalty, fulfilment and customer service.
A woman and man looking at a webshop

1. DIGITAL MARKETING

Paid and organic search, branded traffic, web advertising and email marketing.
A team working collaboratively on a laptop

1. MOBILE

App experience, navigation, performance, personalization, customer experience, product display, account management and customer support.
A man and woman out shopping, looking at a mobile phone

1. SOCIAL MEDIA

Facebook, Instagram, Twitter, YouTube, Pinterest.
Woman looking at a mobile phone
A lady looking at papers

Digital Acceleration

Benchmarking against your competition

We will directly compare your digital offering with that of your direct competition and show you exactly where your competitors are gaining ground and the steps you need to take (big or small) to push your business forward. We will show you the core themes to help you build your digital road map or business case for a move to an agile architecture.

 

We can help you to accurately benchmark your position and digital offering against others in your marketplace and deliver the improvements and measure the outcomes, benefits and KPI improvements in just 6 months.

Dreams DAP Case Study

Dreams DAP

The advantages of our Digital Acceleration Programme

Our relationship with Dreams hasn’t ‘just’ been implementing a new SAP e-commerce solution. We have worked hand in hand, researching their retail space and making the necessary improvements to not only keep them in the running, but to go above and beyond to meet consumer needs.
Brakes Digital acceleration programme

Brakes DAP

Innovations to make customers' lives easier

Brakes completed our Digital Acceleration Programme (DAP) for the second time. Having already made strides to improve its offering in phase one, Brakes commented that the second iteration of DAP had "further consolidated and reinforced the previous work done."

The DAP has been vital in assisting this traditional B2B supplier in developing a customer experience that echoes the very best features of B2C e-commerce websites. 

DIGITAL MATURITY

Rich insight to help you every step of the way

Our Digital Maturity scale helps you to see exactly where you are and what you still need to consider on your transformation journey. For companies that are just embarking on complex digital transformation journeys, the overview can help them to ensure they are encompassing all aspects of their business to redefine how they operate and interact with customers.

For businesses that have already started it can identify where parts of their transformation can be improved, united and identify additional opportunities for change. The analysis can show you exactly where your business sits against your competitors and, most importantly, where it needs to be

Get in touch to find out more about our digital growth solutions.

Contact

Image for the article intro information

Barnaby Moffat, Commercial Director of KPS UK

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  • Email:
    uk-info@kps.com



  • Social Media:
    LinkedIn
  • Expert for:
    E-Commerce projects, Cloud migration, Commercial strategy, Business development, Company positioning  

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