Loyalty programmes: loyalty cards

Do loyalty programs really work?

Customer Experience

Necessary or not?

Loyalty programs are so ubiquitous that it is reasonable to question whether they are really necessary or not. 

When every business has one - from luxurious hotel chains to the independent coffee shop down the road - the promise of a ‘VIP’ or ‘exclusive’ experience starts to sound a little hollow.

And yet, if businesses don't throw their hat in the ring, are they missing out? 

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