Munich, August 03, 2022
The retail trend of online marketplaces:
Opportunities, pitfalls and tips for implementation
Online marketplaces are a retail-megatrend – experts predict that more than half of all e-commerce sales in the DACH region will be generated on online marketplaces as early as 2024. So it’s no surprise that many retailers want to take advantage of the lucrative opportunities these marketplaces hold for them. But not all attempts at implementation have been successful. While more than 100 new online marketplaces have been created in the DACH region in recent years, 30 marketplaces have had to close down in the same time period. This fluctuation exemplifies that the implementation of a marketplace should follow a few practical tips to avoid serious mistakes.