Galeria's e-commerce success with AI-driven personalisation

Galeria's e-commerce success with AI-driven personalisation

Case Study

Galeria's e-commerce success with AI-driven personalisation

Galeria engaged KPS as a technical consulting and implementation partner, focusing on Google Cloud toolings, such as AI, modern data warehouse, and dynamic pricing.

The project significantly improved search conversion rates and average order value, demonstrating the impact of AI in optimising the e-commerce experience and driving substantial business growth.

The challenge

Galeria aimed to enhance its digital shopping experience by delivering personalised product recommendations. The challenge was processing vast amounts of user events, historical data, and product information to generate precise, algorithm-driven signals for search, sorting, and direct recommendations, significantly improving user engagement.

The solution

We utilised Google Cloud's "Search for Retail" and "RecoAI" to address this. After assessing Galeria's systems, we formed cross-functional squads to ensure agile implementation. The solution integrated these tools into the web shop, supported by interim management and employee training, enabling a seamless transition to AI-driven personalisation.

The result

The implementation generated 800+ signals, resulting in a 17% uplift in search conversion rates and a 43% increase in average order value. These outcomes boosted sales and improved customer experience by providing highly relevant product recommendations, showcasing the power of AI in enhancing e-commerce performance.

 

Galeria’s AI-driven personalisation using Google’s "Search for Retail" and "RecoAI" achieved transformative results.

Galeria's e-commerce success with AI-driven personalisation

About GALERIA S.à r.l. & Co. KG

GALERIA, a German department store chain headquartered in Essen, currently employs around 16,000 employees in 92 stores and operates in the retail sector, specializing in fashion,  accessories and lifestyle products.

  • Vertical/horizontal solution: Retail & Wholesale
  • Primary project location: Germany

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