KPS and Harrods

The White Company

eCommerce Transformation

Case Study

Nearly thirty years ago, Chrissie Rucker had a vision: to create a company that specialised in affordable, stylish homeware, predominantly in white

What began as a 12-page mail-order brochure is now one of the UK’s fastest-growing multi-channel retailers and a trusted lifestyle brand – offering home accessories, fragrance, furniture, clothing, loungewear, nightwear and children’s wear.

The White Company’s ambitious mission is ‘to be the global destination for effortless, stylish living.’ Look and feel are therefore vital components of the brand, and a critical factor in appealing to its target audience.
 

All of its 60 plus UK stores are deliberately designed to feel like a tranquil oasis – fresh, stylish and minimalist. That calm, uncluttered and relaxed feeling was one thing to create in store, but a whole different challenge online.

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The Challenge

The White Company had ambitious growth plans but with only a small digital team at the helm, they were frustrated with the slow pace of change. They sought an industry-leading SAP partner, KPS, to help them scale teams quickly and efficiently to deliver an improved customer experience.

The process started with the customer  - mapping out all stages of the customer journey and identifying pain points and requirements. Combined with competitor research, this formed the basis for creating a vision for the new customer journey

KPS helped The White Company scale teams quickly and efficiently to deliver an improved customer experience in the latest case study. 

The White Company Case Study

Download

Download the case study to find out.....

  • The specific challenges faced by The White Company
  • How KPS helped The White Company transform their eCommerce site whilst maintaining the look and feel of the brand
  • The outcome of the project

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