Study: Generative AI 2024

Study: Generative AI 2024

From innovation to market maturity

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Where do companies stand with the use of GenAI?

The study examines the significance and applications of Generative Artificial Intelligence (GenAI) for businesses and organisations. GenAI offers many opportunities, from automating conceptual tasks to developing innovative digital services, and relieving employees of routine tasks and enabling them to focus on more value-adding tasks.

 

The study highlights that 47% of CIOs consider GenAI to be highly relevant in 2024, rising to 60% by 2027 - yet only 3 % consider themselves to be pros in GenAI, yet. In addition to the opportunities, the risks are also addressed, such as the emergence of shadow AI and the need for clear guidelines. The introduction of the EU AI law is seen as a challenge, but also as an opportunity to create trust and security.

An illustration of the study on Generative AI 2024

The core topics of the study:

  • Significance of GenAI: More than just hype, GenAI supports automation, data analysis and the development of digital services.
  • Opportunities and potential: Particularly relevant for IT operations, document processing and knowledge documentation.
  • CIO assessment: By 2027, 60% of CIOs expect to see a high business impact from GenAI.
  • Risks and challenges: Dangers from unclear user rights, shadow AI, and the need for clear guidelines to prevent data breaches.

Study: Generative AI 2024 - From innovation to market maturity

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