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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Customer Experience
UX vs UI vs CX: What’s the difference?
By Branwell Moffat on Apr 13, 2021 / Reading time: 5 min
When it comes to commerce, especially digital commerce, we hear a lot of terms used to describe experience and how it relates to users or customers. These are often used interchangeably and can mean different things to different people.
Generation Z: What makes them different from the other generations?
By Julian Drees on Mar 18, 2021 / Reading time: 4 min.
By 2026 the Generation Z will become the largest consumer population in USA, in Europe we will face nearly the same transformation. Retail and e-Commerce need to find a way to address this new consumer group, to make them spend their money in their preferred way. How do they differ from today’s customer base?
Personalised marketing through AI
By Dr. Lucas Calmbach on Apr 16, 2020 / Reading time: 3 min.
How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.
Right at your customers side
By Julian Drees on Mar 26, 2020 / Reading time: 3 min.
Personalization affects many different topics starting from a personalized salutation in mailings to a complex recommendation system that processes customer data and behavior to show the right set of products at the right time.

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