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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.


The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

One loyalty programme for all customers? Generation Z thinks differently.
By Mirjam Markert on Sep 23, 2022 / Reading time: 4 min.
In order to bind different buyer groups to the brand, more is needed than a generic customer loyalty programme. How can different customer groups, especially new customer groups, be addressed and what role does social media play in this context?
Do loyalty programmes really work?
By KPS on Apr 22, 2022 / Reading time: 3 min.
Businesses are right to take the opportunity to reach out to customers and start to build a relationship. Just, make sure you have something to offer.
Common reasons why personalisation fails
By KPS on Apr 19, 2022 / Reading time: 3 min.
E-commerce personalisation helps build shopping experiences that increases sales, engagement, and loyalty from your customers, but it's not without its challenges. We look at the most common reasons personalisation can fail and how to remedy these issues.
What is True Personalisation?
By KPS on Apr 11, 2022 / Reading time: 3 min.
You need true personalisation that evokes what’s best about old-fashioned, in-person retail to succeed. For an example of the ideal business-customer relationship, let’s look no further than the local grocer.
The end of third-party cookies
By KPS on Apr 6, 2022 / Reading time: 5 min
As part of its Instant Personalisation strategy, KPS has developed a four-step plan to successfully transition into the post-cookie era. The goal of the strategic reorientation is the implementation of a comprehensive personalisation strategy - networked, across all marketing channels.
What can wholesale learn from B2C
By KPS on Mar 10, 2022 / Reading time: 3 min.
There are obvious, perceived differences between B2B and B2C e-commerce. One feels intimate, connected and personal, the other is transactional, in bulk, and a chore on a to-do list.

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