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Intersport Elverys

Enhancing their digital offering with SAP Commerce Cloud

Case Study

Future-proofed digital architure and enhanced CX

Elverys Sports, is the oldest sports store in Ireland, established in 1847. With 54 stores and an online presence that continues to grow, Elverys Sports offers sports footwear, clothing and accessories - over 10,000 products.

Our journey together...

We were first appointed in early 2017 on a project to help Elverys sales assistants take orders in store for items currently out of stock in that store, to help improve in-store conversion, rather than the customer having to leave the store and go online to purchase. Following this initial successful initiative, Elverys appointed us to be their first System Integrator, managing their e-commerce presence, and we’ve worked with them ever since

 

Initially, we worked hard to stabilise their site (running in SAP Commerce Cloud), following a code audit that we initiated on appointment. Since then, we’ve embarked on a series of continuous improvements for them, constantly evaluating how to improve conversion rates. 

Elverys webshop on mobile

The Digital Acceleration Programme

Through our Digital Acceleration Programme, our team of experienced analysts ran a deep drive analyst into Elverys and its competition to identify a roadmap of initiatives to reduce bounce rates, improve basket to order rates, increase AOV and track and improve conversion rates.

An aspect of our Digital Acceleration Programme involved sharing Industry insight, bespoke marketing strategies, competitive highlights as well as quick wins and focus areas.

SAP Commerce Cloud

More recently, we migrated Intersport Elverys from SAP Commerce Cloud 1 (CCv1) to CCv2. Not only did this future-proof their digital architecture, but the migration has enhanced their digital offering and customer experience.

Everys webshop on tablet, laptop and mobile

Elverys offers customers free delivery, click and collect options, the ability to purchase (and redeem) gift vouchers online, online order tracking and a variety of payment methods.

Continuing to Innovate

In late 2019, Elverys opened a new million euro superstore in Limerick. Digital screens with special touch screen displays facilitate e-Shop browsing and tablets for online ordering merge the line between the different strands of the business. As part of its omnichannel strategy, which combines physical and online presence, the retailer has a continued investment programme.

Get in touch to find out more about how we can help your business.

Contact

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Barnaby Moffat, Commercial Director of KPS UK

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  • Email:
    uk-info@kps.com



  • Social Media:
    LinkedIn
  • Expert for:
    E-Commerce projects, Cloud migration, Commercial strategy, Business development, Company positioning  

Our Work

Our proven track record of excellence

Our mission is to help you realise the full capabilities of an omnichannel SAP CX suite. With our industry-leading know-how and passion for successful transformations, we develop e-commerce solutions that increase sales, boost conversion rates and deliver excellent customer experiences.

 

Our work has not only delivered successful customer case studies - it also wins us international awards. Take a look for yourself!

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